Insights for Destination & Leisure Marketers

Retro Ad of the Week: Catskills, 1985

May 5 | Posted by: | Retro Ad of the Week, Travel

northeast tourism ad

This ad for the Catskills is part of a series the famous Milton Glaser created for the New York Tourism Board, starting in the early 1980’s. And there’s so much to love about it – it perfectly embodies the spirit of the Catskills. Natural beauty? Check. Fresh mountain air? Check. Kooky character? Indeed, check. Since Glaser himself had a home in Woodstock, the poster has a tangible personal feel to it. Clearly, he has a deep affection for the region.

FUN FACT: Born in 1929, Milton Glaser is one of the most revered and prolific artists in the history of graphic design. He is responsible for some of the most iconic images, the I Love NY symbol being the most noteworthy. The image, which is included in the ad above, was first scribbled in a taxi on the back of an envelope in 1977. (Source: Wikipedia)