The Big E Wins Big at 2016 IAFE Awards
Mascola Group client The Big E was recently awarded the “Best Marketing Campaign” award at the 2016 International Association of Fairs and Expositions (IAFE) Hall of Honor Communications Awards. The award was given for the “A Century of Greatness” campaigns developed by Mascola, highlighting the fair’s 100th anniversary in 2016.
Along with winning the Best Marketing Campaign, The Big E also came away with several other awards, including:
- Radio advertising (1st place)
- Overall social media campaign (1st place)
- Mobile app (1st place)
- TV advertising (2nd place)
- Single brochure/flier (2nd place)
- Black and white newspaper ad (3rd place)
- Desktop website (3rd place)
Congratulations to The Big E on another fantastic year in 2016. Here’s to breaking more attendance records in the years to come!
ABOUT IAFE: The International Association of Fairs and Expositions (IAFE) is a voluntary, not-for-profit corporation, serving state, provincial, regional, and county agricultural fairs, shows, exhibitions, and expositions. Its associate members include state and provincial associations of fairs, non-agricultural expositions and festivals, associations, corporations, and individuals engaged in providing products and services to its members, all of whom are interested in the improvement of fairs and allied fields.