Almost since it began, search engine marketing has consistently proven to be one of the most effective marketing tools – digital or otherwise – available to travel and travel-related brands. (Admittedly, though, if you’ve been in the game for longer than a New York minute, that’s not really news.) The real news here is the continued glut of statistics that keep popping up to reaffirm the effectiveness of mobile search engine marketing for travel brands and how critically important it continues to be that travel brands engage users with campaigns that reach across multiple platforms and devices.

Let’s start with some of the things we already know about mobile search and travel in 2015:

• Americans plan to spend 8% more on leisure travel in 2015.  In fact, U.S. digital travel sales overall are expected to exceed $153 billion – with Mobile travel sales topping $36 billion.
• eMarketer also estimated that nearly 50% of users searching for travel terms in 2015 would turn to their mobile devices to book hotel, flight, and other reservations.

Now, even more research is further reinforcing the effectiveness of mobile search engine marketing for travel brands. For all those great statistics, check out the following slideshow compiled by Bing, entitled “Packable Leisure Travel Insights for Digital Marketers“:

Still not sure about Bing or mobile search engine marketing for travel brands in general? Give us a call. Maybe we can help convince you.