The debut of the iPhone in 2007 elevated video to an essential piece of the mobile user experience. That same year, YouTube optimized its format for use on mobile phones, making it easier than ever to create, share, and watch videos on mobile. This was the beginning of the end for Adobe Flash, which had been the online video leader for nearly 20 years. Check out this article on Mashable for more about the history of Flash.

If you’ve ever tried to access a Flash-enabled website on your mobile device, you know how difficult and frustrating the experience can be. Its functionality isn’t consistent across all devices, and it can be seriously clunky. And now, Flash is killing your mobile search results because Google is telling users to avoid your site.

The warning system was announced in July and is now rolling out globally. The suggestions to avoid Flash-enabled mobile sites will undoubtedly hurt brands still using the platform, with a whopping 82% of consumers shopping on mobile devices relying on search to guide their purchasing decisions.

If you haven’t moved away from Flash yet, now is your chance. Don’t run the risk of losing valuable searches—and potential leads—to Flash-resistant users. Need help making the switch? Drop us a line.