Special Father’s Day Retro Ad of the Week: Fruit of the Loom, 1957

Nothing says Father’s Day quite like…underwear? This Li’l Abner inspired Father’s Day retro ad from Fruit of the Loom launched in 1957, targeting their male audience by hyping up the masculinity of the brand’s boxer shorts. So think outside of the box this year and get something that’ll really surprise dad – though perhaps not underwear.

FUN FACT #1: Li’l Abner’s writer and illustrator, Alfred Gerald Caplin, better known as Al Capp, hails from right here in New Haven, CT. (Source: Wikipedia)

FUN FACT #2: 91% of moms remember Father’s Day, but only 53% of dads remember Mother’s Day. (Source: The Daily Mind)

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