Category: Website Advice
Looking Ahead: Destination & Lifestyle Marketing Goals for 2018
At Mascola, we love the start of the new year. New projects, new campaigns, new ambitions. It’s a blank page, and everything seems ready for the taking. After all, resolutions don’t have to be tied to personal goals; they work for business objectives as well. With that in mind, take a page from our playbook. […]
INFOGRAPHIC: How People Choose Which Attractions to Visit
Ever wish you could peek into the minds of tourists to see how they plan visits to educational attractions? Where do folks want to go? What moves them there? Do they share their experiences? We thought it would be valuable to get an inside look at the decision-making process, so we conducted a survey of […]
What’s Wrong with My Website?
The 9 Most Common Issues with Tourist Attraction Websites (And How to Fix Them) Most likely, you did not create your own website. It was probably put together by an agency, or a consultant, or maybe some guy you went to college with who “dabbles.” Whichever path you’ve taken, there’s a strong possibility that there […]