Insights for Destination & Leisure Marketers

Category: Uncategorized

Reaching Your Museum Audience Anytime, Anywhere

Reaching your museum audience

Reaching your museum audience anytime, anywhere, poses a challenge for museums. But SFMOMA has achieved what few museums and tourist desintations have been able to do. They’ve managed to take their existing attraction and make it accessible, digestible, and exciting for a younger generation. Their newest campaign, “Send me SFMOMA” encourages audiences to text them […]

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The Evolution of the Qantas Airlines Logo

November 30 | Posted by: | Design, Uncategorized

airline logo design

With the addition of the Boeing 787 Dreamliner to their fleet next year, Australia‚Äôs Qantas Airlines released an updated logo and livery to match. See the old and new logos designed by Houston Group below. To start, the new type treatment is a huge improvement. The old font was too bulky, the letter spacing was […]

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Ink: The Movie

March 21 | Posted by: | Uncategorized

I came across this video recently. Made and produced by The Printing Ink Company in Canada, this is a beautifully done promotional video about the process that goes into creating the inks they make and we in the marketing industry use to produce all of our printed materials. It is a perfect example of how […]

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