Insights for Destination & Leisure Marketers

Category: Travel

Social Media + Tourism: Tips to Keep the Turnstiles Turning

social media for tourist destinations

More and more, we see big-name brands using unorthodox approaches to social media. Take Wendy’s and their #nuggsforcarter campaign. A single tweet amassed nearly 3.42 million retweets, free publicity for the chain restaurant, and undisputed favor among its fans. Then there’s Always and their #LikeAGirl campaign. They encouraged audiences to challenge gender stereotypes, while aligning their name with a […]

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Retro Ad of the Week: World’s Fair Chicago, 1933

fair posters

The Chicago World’s Fair is often referred to as the Fair that Changed America. It spread over 600 acres and introduced fairgoers to many innovations. Electrical innovations such as elevators and the first electric chair debuted there. As did “new” products we take for granted like the zipper. Fairgoers got a first look at Edison’s kinetoscope and the first voice recording. Another […]

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Online Influencers: The New Travel Agency for Millennials

do travel brands need influencers

For some, traveling is a lifestyle. And those who fall into that category and also have a way with words – they become influencers. Today, young travelers are seeking their next destination through social media famous gurus who set the bar on vacations. These travel aficionados highlight their lives as international jet setters, and they know […]

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