Insights for Destination & Leisure Marketers

Category: Travel

Retro Ad of the Week: Pan American Airlines, 1950

Pan American advertisement

Having little to no legroom on an airplane is anything but enjoyable. This 1950 Pan American advertisement caters to the complaints of the flying elite by promoting new and improved seating. The ‘sleeperette’ gives night flyers twice the usual legroom and full bed-length comfort. A typical example of the benefit-driven advertising of the 1950s. With a little bit […]

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Putting Destination First: Using Location Targeting in Paid Search for Destination & Lifestyle Brands

location targeting in paid search

Strategically using location targeting in paid search platforms like Google AdWords can be a smart and cost effective way to increase the leads for your destination and lifestyle brand. However, there are a number of different approaches at your disposal. Let’s take a look at the available options and how each approach can be used to […]

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How Pensacola Got My Attention on Twitter

May 15 | Posted by: | Social Media, Travel

pensacola destination ads on twitter

I’m not booking a trip to Pensacola. Yet. After all, I just got back from New Orleans, who planted the seed in my head a long time ago with their jazzy, well-done campaign. Pensacola doesn’t have the same coolness factor that New Orleans does, but they are certainly advertising to me in the right place […]

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