Insights for Destination & Leisure Marketers

Category: Travel

How Pensacola Got My Attention on Twitter

May 15 | Posted by: | Social Media, Travel

pensacola destination ads on twitter

I’m not booking a trip to Pensacola. Yet. After all, I just got back from New Orleans, who planted the seed in my head a long time ago with their jazzy, well-done campaign. Pensacola doesn’t have the same coolness factor that New Orleans does, but they are certainly advertising to me in the right place […]

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Retro Ad of the Week: Catskills, 1985

May 5 | Posted by: | Retro Ad of the Week, Travel

northeast tourism ad

This ad for the Catskills is part of a series the famous Milton Glaser created for the New York Tourism Board, starting in the early 1980’s. And there’s so much to love about it – it perfectly embodies the spirit of the Catskills. Natural beauty? Check. Fresh mountain air? Check. Kooky character? Indeed, check. Since Glaser himself had […]

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Retro Ad Of The Week: Matson Cruise Line, 1949

cruise line marketing

With a destination as snapshot-worthy as Hawaii, it’s interesting what Matson chose as its main visual. While there is a photo of Hawaii, the main visual is a scene from the voyage. Since this ad was featured in National Geographic, you’d think an image rooted in the natural beauty of the islands might be more fitting. Matson takes a different route, […]

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The Effects of State Politics on Tourism Dollars

March 3 | Posted by: | Public Relations, Travel

state politics and tourism dollars

UPDATE 4/5: North Carolina has rolled back the “bathroom bill,” and the NCAA has brought the state back into its consideration set. Will other states follow suit? A recent Skift article discussed how “Bathroom Bills” are negatively affecting Meetings & Events tourism, particularly in North Carolina. A Bathroom Bill requires people to use bathrooms that correspond with the sex stated […]

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