Insights for Destination & Leisure Marketers

Category: Travel

Retro Ad of the Week: TWA, 1952

January 4 | Posted by: | Retro Ad of the Week, Travel

TWA airline marketing

Even in 1952, the best strategic approach for leisure marketing was to focus on experience. Notice how in this ad TWA does not emphasize surface factors like price. Instead, they focus on the value of the experience that travelers can enjoy. The headline, “Have Dinner with the Stars,” adds a feeling of luxury to the TWA […]

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Retro Ad of the Week: American Airlines, 1949

November 29 | Posted by: | Retro Ad of the Week, Travel

airline travel advertising 1949

Can you imagine the thought of airline travel in 1949? Taking flight must have been a mind-boggling experience – fraught with excitement, anxiety, disbelief, and allure. Surely, it must have taken a decent amount of courage to step aboard a commercial flight. This retro American Airlines ad from 1949 addresses these concerns right up front: […]

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INFOGRAPHIC: How People Choose Which Attractions to Visit

Ever wish you could peek into the minds of tourists to see how they plan visits to educational attractions? Where do folks want to go? What moves them there? Do they share their experiences? We thought it would be valuable to get an inside look at the decision-making process, so we conducted a survey of […]

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