Insights for Destination & Leisure Marketers

Category: Travel

Retro Ad Of The Week: Matson Cruise Line, 1949

cruise line marketing

With a destination as snapshot-worthy as Hawaii, it’s interesting what Matson chose as its main visual. While there is a photo of Hawaii, the main visual is a scene from the voyage. Since this ad was featured in National Geographic, you’d think an image rooted in the natural beauty of the islands might be more fitting. Matson takes a different route, […]

Read More

The Effects of State Politics on Tourism Dollars

March 3 | Posted by: | Public Relations, Travel

state politics and tourism dollars

A recent Skift article discussed how “Bathroom Bills” are negatively affecting Meetings & Events tourism, particularly in North Carolina. A Bathroom Bill requires people to use bathrooms that correspond with the sex stated on their birth certificates. The transgender community is the main group affected by this bill, and several organizations have moved their tourism dollars elsewhere in […]

Read More