Insights for Destination & Leisure Marketers

Category: Social Media

What Facebook’s Big Augmented Reality Plans Mean for Attractions

Last week, Facebook CEO Mark Zuckerberg delivered what many consider to be a significant blow to Snapchat’s core product concept. At the 2017 Facebook Developer’s Conference, F8, Zuckerberg announced that his social network will not only finally take the plunge into interactive camera integration, but also become a pioneer in converging social media and augmented reality (AR). From interactive […]

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Content Marketing for Museums: Check Your Social Skills

Content Marketing for Museums

Pinterest and Instagram have gone highbrow. For the first time, social networks like these have become the primary venue by which consumers discover art. While this is great news for venues that actually sell artwork, this statistic can be a challenge when it comes to content marketing for museums. (Or it could be a windfall if you play […]

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How Can Museums Announce New Exhibits Live on Social Media?

social media live museums

Many marketers use social media for the launch of new products. But you don’t need to have a product to do a launch on social. Museums and attractions should consider using social media to announce new exhibits – live. Especially if they have a large number of engaged followers. Let’s take a look at which social media […]

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3 Marketing Predictions for 2017

marketing predictions 2017

After an unpredictable year in 2016, both in marketing and otherwise, it’s difficult to predict what’s coming next. In the past 12 months, we saw a complete upheaval of the way we consume information and interact with one other. All forms of communication were turned on their heads. Through the chaos, a few key marketing trends emerged […]

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