Insights for Destination & Leisure Marketers

Category: Social Media

INFOGRAPHIC: How People Choose Which Attractions to Visit

Ever wish you could peek into the minds of tourists to see how they plan visits to educational attractions? Where do folks want to go? What moves them there? Do they share their experiences? We thought it would be valuable to get an inside look at the decision-making process, so we conducted a survey of […]

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How YouTube Can Enhance Your Destination Marketing Plan

youtube for destination marketing

Over the last 12 years, YouTube has evolved from a simple video sharing and viewing platform to a social media and advertising juggernaut. Today, it holds unlimited potential for travel destinations looking to beef up their marketing plans. Getting in front of new audiences is easier than ever with the power of visually appealing content. […]

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Social Media + Tourism: Tips to Keep the Turnstiles Turning

social media for tourist destinations

More and more, we see big-name brands using unorthodox approaches to social media. Take Wendy’s and their #nuggsforcarter campaign. A single tweet amassed nearly 3.42 million retweets, free publicity for the chain restaurant, and undisputed favor among its fans. Then there’s Always and their #LikeAGirl campaign. They encouraged audiences to challenge gender stereotypes, while aligning their name with a […]

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