Insights for Destination & Leisure Marketers

Category: Social Media

3 Ways Augmented Reality Apps for Museums Keep the Turnstiles Turning

I have read it at least a dozen times: 2018 is the year of augmented reality applications. To be honest, I’m pretty sure I also read that at the start of 2017, too. Maybe that’s because the general public doesn’t always do what they are told to. While the technology to create augmented reality apps […]

Read More

Facebook Friends and Family Update: Advertising Is More Important Than Ever

Facebook Friends and Family Update

There’s a good chance you saw the Facebook friends and family update already on your news feed. But have you contemplated what it implies to your business? On January 11, Facebook CEO Mark Zuckerberg announced major changes to the news feed, being instituted immediately. Facebook news feeds will now prioritize content that originates from family and […]

Read More

Looking Ahead: Destination & Lifestyle Marketing Goals for 2018

Destination & Lifestyle Marketing Goals for 2018

At Mascola, we love the start of the new year. New projects, new campaigns, new ambitions. It’s a blank page, and everything seems ready for the taking. After all, resolutions don’t have to be tied to personal goals; they work for business objectives as well. With that in mind, take a page from our playbook. […]

Read More

Creating Social Ads for the Holidays: All I Want For Christmas is Your Attention

Creating Social Ads for the Holidays

If there’s one thing people love, it’s the holidays. The only thing they might love more is sharing their holiday experience with others. I bet you can open Instagram right now and find no less than 15 photos of your friends’ Christmas trees, holiday decorations, or impressive (albeit, at times, aggressive) outdoor light displays. Advertisers, […]

Read More

INFOGRAPHIC: How People Choose Which Attractions to Visit

Ever wish you could peek into the minds of tourists to see how they plan visits to educational attractions? Where do folks want to go? What moves them there? Do they share their experiences? We thought it would be valuable to get an inside look at the decision-making process, so we conducted a survey of […]

Read More