Insights for Destination & Leisure Marketers

Category: Quick Stats

INFOGRAPHIC: How People Choose Which Attractions to Visit

Ever wish you could peek into the minds of tourists to see how they plan visits to educational attractions? Where do folks want to go? What moves them there? Do they share their experiences? We thought it would be valuable to get an inside look at the decision-making process, so we conducted a survey of […]

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INFOGRAPHIC: Which Northeast Attractions Get the Most Clicks from Search?

search marketing for tourist attractions

If you’re in charge of marketing a tourist attraction, chances are you look at analytics for your brand’s website on a fairly regular basis. But do you ever wonder how the tourist attraction industry performs online as a whole? The infographic below offers a look at 20 popular Northeast tourist attractions, and how many clicks they get directly from […]

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INFOGRAPHIC: How New England Attractions Can Up-Sell Visitors

In a recent survey of over 250 people living in the Northeast, Mascola Group set out to discover how willing consumers are to upgrade admission tickets in exchange for premium features when visiting zoos, museums, science centers, historical attractions, and other similar destinations throughout New England. With a base hypothetical price of $24 ($10 for children), we asked participants which types of […]

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