Insights for Destination & Leisure Marketers

Category: Public Relations

The Effects of State Politics on Tourism Dollars

March 3 | Posted by: | Public Relations, Travel

state politics and tourism dollars

A recent Skift article discussed how “Bathroom Bills” are negatively affecting Meetings & Events tourism, particularly in North Carolina. A Bathroom Bill requires people to use bathrooms that correspond with the sex stated on their birth certificates. The transgender community is the main group affected by this bill, and several organizations have moved their tourism dollars elsewhere in […]

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How State Fairs Can Capitalize on the Staycation Mindset

marketing advice for state fairs

The increase in admission prices to large amusement parks like Walt Disney World and Six Flags has opened the door for state fairs to position themselves as an affordable and fun alternative. Disney has been playing around with its pricing system for the last few years, essentially making it affordable only for more affluent families. Historically, Disney […]

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5 Museums That Are Driving Millennial Engagement

museum-programs-to-attract-millennials

Marketing teams at museums around the country are facing a major obstacle — how to drive millennials through their gates. Millennials are accustomed to a fast pace and nearly constant entertainment, which is not the model for most traditional museums. You may want to dismiss the millennials as an audience, but it’s important for museums and cultural attractions to […]

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In Defense of Connecticut Tourist Attractions

in defense of ct tourism marketing

Listen up, Lake Compounce! Take heed, Mystic Seaport. Connecticut tourism is under attack, and that means you need to give it your all this summer to get people visiting – and spending in the Nutmeg State. A recent report shows that Connecticut is one of the least desirable (also least economical, convenient, temperate – you […]

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