Insights for Destination & Leisure Marketers

Category: Public Relations

Cause Marketing: Where Did Buzz the Bee Go?

cheerios cause marketing

Perhaps you’ve noticed someone missing from the cereal aisle recently… our good friend Buzz, mascot of Honey Nut Cheerios, has gone AWOL. Honey Nut Cheerios has done something unprecedented. They’ve pulled their ever-faithful mascot, Buzz from all marketing, product packaging, and brand materials. But why? The world’s pollinators are in danger. Often seen as pests […]

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The Effects of State Politics on Tourism Dollars

March 3 | Posted by: | Public Relations, Travel

state politics and tourism dollars

UPDATE 4/5: North Carolina has rolled back the “bathroom bill,” and the NCAA has brought the state back into its consideration set. Will other states follow suit? A recent Skift article discussed how “Bathroom Bills” are negatively affecting Meetings & Events tourism, particularly in North Carolina. A Bathroom Bill requires people to use bathrooms that correspond with the sex stated […]

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How State Fairs Can Capitalize on the Staycation Mindset

marketing advice for state fairs

The increase in admission prices to large amusement parks like Walt Disney World and Six Flags has opened the door for state fairs to position themselves as an affordable and fun alternative. Disney has been playing around with its pricing system for the last few years, essentially making it affordable only for more affluent families. Historically, Disney […]

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5 Museums That Are Driving Millennial Engagement

museum-programs-to-attract-millennials

Marketing teams at museums around the country are facing a major obstacle — how to drive millennials through their gates. Millennials are accustomed to a fast pace and nearly constant entertainment, which is not the model for most traditional museums. You may want to dismiss the millennials as an audience, but it’s important for museums and cultural attractions to […]

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