Insights for Destination & Leisure Marketers

Category: Paid Search

Paid Search Landing Pages for Tourist Attractions – Attracting Action

paid search landing pages

With summer winding down and fall right around the corner, it’s a good time for tourism sites to re-examine their paid search campaigns. One frequent challenge for tourist attractions is that their websites can be large and unwieldy, offering a lot of information across a lot of pages, without really guiding visitors to take the next step. Instead of pushing […]

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Putting Destination First: Using Location Targeting in Paid Search for Destination & Lifestyle Brands

location targeting in paid search

Strategically using location targeting in paid search platforms like Google AdWords can be a smart and cost effective way to increase the leads for your destination and lifestyle brand. However, there are a number of different approaches at your disposal. Let’s take a look at the available options and how each approach can be used to […]

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