Insights for Destination & Leisure Marketers

Category: Museum Week

Reaching Your Museum Audience Anytime, Anywhere

Reaching your museum audience

Reaching your museum audience anytime, anywhere, poses a challenge for museums. But SFMOMA has achieved what few museums and tourist desintations have been able to do. They’ve managed to take their existing attraction and make it accessible, digestible, and exciting for a younger generation. Their newest campaign, “Send me SFMOMA” encourages audiences to text them […]

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Special Retro Museum Ad Series: The Tate Gallery, 1971

the tate gallery

The Tate Gallery proves that, sometimes, there’s no better way to advertise an artist’s exhibit than the work itself. Especially when that artist is pop art icon Andy Warhol. From commercial artist to the “Pope” of pop art. After taking a job in the ’50s with Glamour magazine, Warhol developed his unmistakable whimsical style as a commercial artist. […]

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Special Retro Museum Ad Series: The Natural History Museum, 1926

kensington retro musuem ad

In the graphic design world, the phrase “retro museum ad” can’t help but conjure up famed artist Edward McKnight Kauffer. Kauffer began his career as a painter in the early 1900s, but soon realized his niche was actually graphic art. So, in the 1920s, he turned his focus to design and mastered the art of creating visuals for commercial use. Soon thereafter, […]

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