Insights for Destination & Leisure Marketers

Category: Museums

INFOGRAPHIC: How People Choose Which Attractions to Visit

Ever wish you could peek into the minds of tourists to see how they plan visits to educational attractions? Where do folks want to go? What moves them there? Do they share their experiences? We thought it would be valuable to get an inside look at the decision-making process, so we conducted a survey of […]

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Social Media + Tourism: Tips to Keep the Turnstiles Turning

social media for tourist destinations

More and more, we see big-name brands using unorthodox approaches to social media. Take Wendy’s and their #nuggsforcarter campaign. A single tweet amassed nearly 3.42 million retweets, free publicity for the chain restaurant, and undisputed favor among its fans. Then there’s Always and their #LikeAGirl campaign. They encouraged audiences to challenge gender stereotypes, while aligning their name with a […]

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Reaching Your Museum Audience Anytime, Anywhere

Reaching your museum audience

Reaching your museum audience anytime, anywhere, poses a challenge for museums. But SFMOMA has achieved what few museums and tourist desintations have been able to do. They’ve managed to take their existing attraction and make it accessible, digestible, and exciting for a younger generation. Their newest campaign, “Send me SFMOMA” encourages audiences to text them […]

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Special Retro Museum Ad Series: The Tate Gallery, 1971

the tate gallery

The Tate Gallery proves that, sometimes, there’s no better way to advertise an artist’s exhibit than the work itself. Especially when that artist is pop art icon Andy Warhol. From commercial artist to the “Pope” of pop art. After taking a job in the ’50s with Glamour magazine, Warhol developed his unmistakable whimsical style as a commercial artist. […]

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