Insights for Destination & Leisure Marketers

Category: Media Strategy

Reaching Your Museum Audience Anytime, Anywhere

Reaching your museum audience

Reaching your museum audience anytime, anywhere, poses a challenge for museums. But SFMOMA has achieved what few museums and tourist desintations have been able to do. They’ve managed to take their existing attraction and make it accessible, digestible, and exciting for a younger generation. Their newest campaign, “Send me SFMOMA” encourages audiences to text them […]

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Online Influencers: The New Travel Agency for Millennials

do travel brands need influencers

For some, traveling is a lifestyle. And those who fall into that category and also have a way with words – they become influencers. Today, young travelers are seeking their next destination through social media famous gurus who set the bar on vacations. These travel aficionados highlight their lives as international jet setters, and they know […]

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How Destination Brands Can Shake Up Their Broadcast Advertising

broadcast advertising tips

When you think about radio and TV advertising, you might think immediately of the traditional 30-second spot. But the 30-second spot should only be part of your campaign. There are lots of other – often more effective – opportunities for sponsorship during and around broadcast programming in today’s media climate. Does that mean you should […]

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5 Traditional Advertising Media That Attractions Should Use

advertising media for your attraction

Considering advertising media for your attraction? With all the attention that social media and analytics are getting in the marketing world, it’s easy to think that online presence is all that matters anymore. Words like “engagement,” “conversions,” and “mentions” are becoming more and more important, and aren’t going away anytime soon. But, especially when it comes to […]

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3 Marketing Predictions for 2017

marketing predictions 2017

After an unpredictable year in 2016, both in marketing and otherwise, it’s difficult to predict what’s coming next. In the past 12 months, we saw a complete upheaval of the way we consume information and interact with one other. All forms of communication were turned on their heads. Through the chaos, a few key marketing trends emerged […]

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