Insights for Destination & Leisure Marketers

Category: Marketing Strategy

Putting Destination First: Using Location Targeting in Paid Search for Destination & Lifestyle Brands

location targeting in paid search

Strategically using location targeting in paid search platforms like Google AdWords can be a smart and cost effective way to increase the leads for your destination and lifestyle brand. However, there are a number of different approaches at your disposal. Let’s take a look at the available options and how each approach can be used to […]

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Cause Marketing: Where Did Buzz the Bee Go?

cheerios cause marketing

Perhaps you’ve noticed someone missing from the cereal aisle recently… our good friend Buzz, mascot of Honey Nut Cheerios, has gone AWOL. Honey Nut Cheerios has done something unprecedented. They’ve pulled their ever-faithful mascot, Buzz from all marketing, product packaging, and brand materials. But why? The world’s pollinators are in danger. Often seen as pests […]

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Rolling the Dice With YouTube Ad Placement: Can Google Regain Trust?

Google has run into a controversy that caused some of America’s top advertisers, like Johnson & Johnson, Verizon and AT&T, to pull away from advertising on YouTube. The problem? Lack of choice when it comes to YouTube ad placement. Without choice, brands like these run the risk of appearing next to video content promoting terrorism and hate. Clearly, no one […]

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Content Marketing for Museums: Check Your Social Skills

Content Marketing for Museums

Pinterest and Instagram have gone highbrow. For the first time, social networks like these have become the primary venue by which consumers discover art. While this is great news for venues that actually sell artwork, this statistic can be a challenge when it comes to content marketing for museums. (Or it could be a windfall if you play […]

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How State Fairs Can Capitalize on the Staycation Mindset

marketing advice for state fairs

The increase in admission prices to large amusement parks like Walt Disney World and Six Flags has opened the door for state fairs to position themselves as an affordable and fun alternative. Disney has been playing around with its pricing system for the last few years, essentially making it affordable only for more affluent families. Historically, Disney […]

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