Insights for Destination & Leisure Marketers

Category: Marketing Strategy

Looking Ahead: Destination & Lifestyle Marketing Goals for 2018

Destination & Lifestyle Marketing Goals for 2018

At Mascola, we love the start of the new year. New projects, new campaigns, new ambitions. It’s a blank page, and everything seems ready for the taking. After all, resolutions don’t have to be tied to personal goals; they work for business objectives as well. With that in mind, take a page from our playbook. […]

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Creating Social Ads for the Holidays: All I Want For Christmas is Your Attention

Creating Social Ads for the Holidays

If there’s one thing people love, it’s the holidays. The only thing they might love more is sharing their holiday experience with others. I bet you can open Instagram right now and find no less than 15 photos of your friends’ Christmas trees, holiday decorations, or impressive (albeit, at times, aggressive) outdoor light displays. Advertisers, […]

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How YouTube Can Enhance Your Destination Marketing Plan

youtube for destination marketing

Over the last 12 years, YouTube has evolved from a simple video sharing and viewing platform to a social media and advertising juggernaut. Today, it holds unlimited potential for travel destinations looking to beef up their marketing plans. Getting in front of new audiences is easier than ever with the power of visually appealing content. […]

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Paid Search Landing Pages for Tourist Attractions – Attracting Action

paid search landing pages

With summer winding down and fall right around the corner, it’s a good time for tourism sites to re-examine their paid search campaigns. One frequent challenge for tourist attractions is that their websites can be large and unwieldy, offering a lot of information across a lot of pages, without really guiding visitors to take the next step. Instead of pushing […]

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