Insights for Destination & Leisure Marketers

Category: Marketing Strategy

What Kind of Research Do Travel Brands Need?

customer research for travel brands

In a world where compromised reviews and market saturation rule the day, how can destination brands stand out to today’s travelers? Research. The most valuable way to effectively target the visitors that you seek is to fully and completely understand their motivations and desires. How do potential customers looking for memorable experiences feel about your […]

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3 Ways Augmented Reality Apps for Museums Keep the Turnstiles Turning

I have read it at least a dozen times: 2018 is the year of augmented reality applications. To be honest, I’m pretty sure I also read that at the start of 2017, too. Maybe that’s because the general public doesn’t always do what they are told to. While the technology to create augmented reality apps […]

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Facebook Friends and Family Update: Advertising Is More Important Than Ever

Facebook Friends and Family Update

There’s a good chance you saw the Facebook friends and family update already on your news feed. But have you contemplated what it implies to your business? On January 11, Facebook CEO Mark Zuckerberg announced major changes to the news feed, being instituted immediately. Facebook news feeds will now prioritize content that originates from family and […]

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