Insights for Destination & Leisure Marketers

Category: Marketing Strategy

How YouTube Can Enhance Your Destination Marketing Plan

youtube for destination marketing

Over the last 12 years, YouTube has evolved from a simple video sharing and viewing platform to a social media and advertising juggernaut. Today, it holds unlimited potential for travel destinations looking to beef up their marketing plans. Getting in front of new audiences is easier than ever with the power of visually appealing content. […]

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Paid Search Landing Pages for Tourist Attractions – Attracting Action

paid search landing pages

With summer winding down and fall right around the corner, it’s a good time for tourism sites to re-examine their paid search campaigns. One frequent challenge for tourist attractions is that their websites can be large and unwieldy, offering a lot of information across a lot of pages, without really guiding visitors to take the next step. Instead of pushing […]

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Reaching Your Museum Audience Anytime, Anywhere

Reaching your museum audience

Reaching your museum audience anytime, anywhere, poses a challenge for museums. But SFMOMA has achieved what few museums and tourist desintations have been able to do. They’ve managed to take their existing attraction and make it accessible, digestible, and exciting for a younger generation. Their newest campaign, “Send me SFMOMA” encourages audiences to text them […]

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Re-branding Your Destination to Include Accommodations: A Lesson from Universal

Re-branding Your Destination to Include Accommodations

When you think of theme parks, no doubt you think of the big guys: Disney, Universal, Six Flags, etc. Now think of theme parks that include a full family resort experience. Most likely, there’s one that’s miles ahead: Disney. This leader-of-the-pack status is exactly what Universal is trying to shake up with its new “I’m […]

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