Insights for Destination & Leisure Marketers

Category: Marketing Strategy

Re-branding Your Destination to Include Accommodations: A Lesson from Universal

Re-branding Your Destination to Include Accommodations

When you think of theme parks, no doubt you think of the big guys: Disney, Universal, Six Flags, etc. Now think of theme parks that include a full family resort experience. Most likely, there’s one that’s miles ahead: Disney. This leader-of-the-pack status is exactly what Universal is trying to shake up with its new “I’m […]

Read More

Immersive Marketing: What New Orleans Is Doing Right

social media for destinations

If you’ve ever had the pleasure of visiting New Orleans, you know there is a certain atmosphere associated with it. The food tastes better, the nightlife is brighter, the people are nicer, and the sights leave nothing to be desired. Every year, millions of tourists descend upon the Crescent City, and it’s safe to say most leave […]

Read More

Putting Destination First: Using Location Targeting in Paid Search for Destination & Lifestyle Brands

location targeting in paid search

Strategically using location targeting in paid search platforms like Google AdWords can be a smart and cost effective way to increase the leads for your destination and lifestyle brand. However, there are a number of different approaches at your disposal. Let’s take a look at the available options and how each approach can be used to […]

Read More

Cause Marketing: Where Did Buzz the Bee Go?

cheerios cause marketing

Perhaps you’ve noticed someone missing from the cereal aisle recently… our good friend Buzz, mascot of Honey Nut Cheerios, has gone AWOL. Honey Nut Cheerios has done something unprecedented. They’ve pulled their ever-faithful mascot, Buzz from all marketing, product packaging, and brand materials. But why? The world’s pollinators are in danger. Often seen as pests […]

Read More

Rolling the Dice With YouTube Ad Placement: Can Google Regain Trust?

Google has run into a controversy that caused some of America’s top advertisers, like Johnson & Johnson, Verizon and AT&T, to pull away from advertising on YouTube. The problem? Lack of choice when it comes to YouTube ad placement. Without choice, brands like these run the risk of appearing next to video content promoting terrorism and hate. Clearly, no one […]

Read More