Insights for Destination & Leisure Marketers

Category: Instagram

Online Influencers: The New Travel Agency for Millennials

do travel brands need influencers

For some, traveling is a lifestyle. And those who fall into that category and also have a way with words – they become influencers. Today, young travelers are seeking their next destination through social media famous gurus who set the bar on vacations. These travel aficionados highlight their lives as international jet setters, and they know […]

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3 Podcast Sponsorship Tips for Getting Listeners to Convert

podcast sponsorship tips

According to the Interactive Advertising Bureau, only 8% of podcast listeners said they bought a product or service after listening to a podcast advertisement. On the other hand, 45% of listeners polled visited a brand’s website. And 37% sought to collect more information about the advertised company/product. So what does that mean for you? It means there’s potential for successful conversion […]

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How Luxury Hotels Can Master User Generated Content

user generated content for luxury hotels

Whether created for distribution on Instagram, Facebook, Snapchat, or Twitter, user-generated content provides businesses with a low-cost, high-return marketing strategy. When done correctly, user-generated content (UGC) can be extremely effective, particularly for the hospitality industry. It’s a way to interact directly with guests, build loyalty, and some argue, raise conversion rates. Here are some ways to master user-generated content for luxury hotels: Start Things […]

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INFOGRAPHIC: What Do People Want in a Museum Membership?

museum membership survey

Membership has long been an essential revenue generator for educational attractions (museums, zoos, aquariums, living history museums, and botanical gardens) throughout the country. The concept of membership has evolved over time, sometimes losing relevance, other times offering experiences that both individuals and families crave. We wanted to find out from those who live in the Northeast what they think […]

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