Insights for Destination & Leisure Marketers

Category: Hotel and Resort Marketing

Retro Ad of the Week: St. Moritz Hotel, 1946

hotel marketing strategy

Deep down, everyone secretly wishes they had their own personal butler. Especially someone named “Claude” or “Alfred” whom you can call to your attention at any moment. Nonetheless, butlers exude an aura of wealth and status, and that is exactly what New York’s St. Moritz was tapping into with this advertisement. Not a bad hotel marketing […]

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Re-branding Your Destination to Include Accommodations: A Lesson from Universal

Re-branding Your Destination to Include Accommodations

When you think of theme parks, no doubt you think of the big guys: Disney, Universal, Six Flags, etc. Now think of theme parks that include a full family resort experience. Most likely, there’s one that’s miles ahead: Disney. This leader-of-the-pack status is exactly what Universal is trying to shake up with its new “I’m […]

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Retro Ad of the Week: The Beverly Hills Hotel, 1989

timeless hotel advertising

Movie stars, politicians, rock stars. The distinctive pink-and-green color scheme. A pool surrounded by the classic pinstripe lounge chairs. The Polo Lounge, fine dining, and of course, secluded bungalows for high-class celebrities looking for privacy. For years, the Beverly Hills Hotel has been equated with the rich and famous residents who inhabit it. And the decor […]

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Retro Ad Of The Week: Hilton Hotels, 1975

Retro Ad

Retro hotel advertisements of the past were usually pretty predictable.  Illustrations of people enjoying the amenities of their rooms. Pictures of the on-site natural beauty (check out this Sheraton-Waikiki retro ad). This simple structure was product focused, emphasizing the hotel itself. Bucking the trend, this retro ad takes an alternate route – Hilton Hotels focused instead on the quality of service they provide. […]

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