Insights for Destination & Leisure Marketers

Category: Hotel and Resort Marketing

Looking Ahead: Destination & Lifestyle Marketing Goals for 2018

Destination & Lifestyle Marketing Goals for 2018

At Mascola, we love the start of the new year. New projects, new campaigns, new ambitions. It’s a blank page, and everything seems ready for the taking. After all, resolutions don’t have to be tied to personal goals; they work for business objectives as well. With that in mind, take a page from our playbook. […]

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Retro Ad of the Week: St. Moritz Hotel, 1946

hotel marketing strategy

Deep down, everyone secretly wishes they had their own personal butler. Especially someone named “Claude” or “Alfred” whom you can call to your attention at any moment. Nonetheless, butlers exude an aura of wealth and status, and that is exactly what New York’s St. Moritz was tapping into with this advertisement. Not a bad hotel marketing […]

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Re-branding Your Destination to Include Accommodations: A Lesson from Universal

Re-branding Your Destination to Include Accommodations

When you think of theme parks, no doubt you think of the big guys: Disney, Universal, Six Flags, etc. Now think of theme parks that include a full family resort experience. Most likely, there’s one that’s miles ahead: Disney. This leader-of-the-pack status is exactly what Universal is trying to shake up with its new “I’m […]

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