Insights for Destination & Leisure Marketers

Category: Hotel and Resort Marketing

Re-branding Your Destination to Include Accommodations: A Lesson from Universal

Re-branding Your Destination to Include Accommodations

When you think of theme parks, no doubt you think of the big guys: Disney, Universal, Six Flags, etc. Now think of theme parks that include a full family resort experience. Most likely, there’s one that’s miles ahead: Disney. This leader-of-the-pack status is exactly what Universal is trying to shake up with its new “I’m […]

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Retro Ad of the Week: The Beverly Hills Hotel, 1989

timeless hotel advertising

Movie stars, politicians, rock stars. The distinctive pink-and-green color scheme. A pool surrounded by the classic pinstripe lounge chairs. The Polo Lounge, fine dining, and of course, secluded bungalows for high-class celebrities looking for privacy. For years, the Beverly Hills Hotel has been equated with the rich and famous residents who inhabit it. And the decor […]

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Retro Ad Of The Week: Hilton Hotels, 1975

Retro Ad

Retro hotel advertisements of the past were usually pretty predictable.  Illustrations of people enjoying the amenities of their rooms. Pictures of the on-site natural beauty (check out this Sheraton-Waikiki retro ad). This simple structure was product focused, emphasizing the hotel itself. Bucking the trend, this retro ad takes an alternate route – Hilton Hotels focused instead on the quality of service they provide. […]

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