Flickr has launched a website redesign, and I’ll be one of the many to say that it was long overdue. The launch of the new version of the website and their recent update to their mobile site/app comes just after big news that Yahoo (who owns flickr), just purchased Tumblr for $1.1 billion. The biggest [...]
All posts in category Have you seen?
Intentional spelling errors in advertising? Bee carefull with taht.
Intentional spelling errors in advertising? Snickers has done just that. The packed-with-peanuts candy brand has gained some press recently by running a paid search campaign that intentionally targeted only spelling errors and misspelled words. The campaign in question focused on common misspellings of the top 500 search terms on Google and presented searchers with ads directing them to http://yourenotyouwhenyourehungry.com/. [...]
Posted by Vin DiGioia on May 8, 2013
http://mascola.com/insights/intentional-spelling-errors-in-advertising/
Will Operation Apology Work for JCPenney?
By now you’ve probably seen the commercial that embodies the latest JCPenney advertising strategy: ask for forgiveness. After over a year of ad-campaign-personality-disorder and recent turmoil in upper management, it looks like JCPenney is ready to take a step back in order to correct itself. And, it just might work. First off, they have identified and acknowledged [...]
Posted by Lauren Leitch on May 6, 2013
http://mascola.com/insights/jcpenney-advertising-strategy-apology/
Will the shops-in-shop strategy work for luxury marketing?
It was recently announced that legendary luxury goods retailer Bergdorf Goodman has partnered up with French fashion house Yves Saint Laurent for new concept shops-in-shop in its New York department store. The shops are a first for both brands who, from a luxury marketing perspective, are in a bit of a transition period. The likely hope [...]
Posted by Vin DiGioia on April 29, 2013
http://mascola.com/insights/shops-in-shop-strategy-for-luxury-marketing/
The Acura RLX Almost Does Luxury Right
I saw the new Acura RLX commercial on TV the other night, and I must say I love the concept but the payoff fell flat. Overall, the spot pokes a little fun at the use of the term luxury by applying it to everything from bedsheets to sugar cubes. But when the hero steps into [...]
Posted by Nick Healy on April 23, 2013
http://mascola.com/insights/acura-rlx-almost-does-luxury-right/
Stocksy Makes Both Brands and Photographers Happy
As I said in my earlier post about stock photos there are good and bad reasons for an art director/agency to use stock. I always prefer creating custom images for our campaigns, but when you need a photo from a location that’s far away, or there just isn’t a budget for a photo shoot, stock [...]
Posted by Nick Healy on April 22, 2013
http://mascola.com/insights/stocksy-makes-both-brands-and-photographers-happy/
Luxury Marketing Alert: Mobile Shopping Up Among U.S. Affluent Luxury Consumers
A recent study conducted by Unity Marketing has yielded some interesting results with regard to affluent individuals and their online shopping habits. Among other things, the study showed a 16% increase in affluent users “shopping or purchasing via mobile” (22% vs. 38%), from 2011 to 2012: As a luxury marketing agency, these numbers aren’t particularly surprising to us, [...]
Posted by Vin DiGioia on March 25, 2013
http://mascola.com/insights/luxury-marketing-mobile-shopping-up-among-affluent-luxury-us-consumers/
Ink: The Movie
I came across this video recently. Made and produced by The Printing Ink Company in Canada, this is a beautifully done promotional video about the process that goes into creating the inks they make and we in the marketing industry use to produce all of our printed materials. It is a perfect example of how [...]
Posted by Nick Healy on March 21, 2013
http://mascola.com/insights/draft-how-ink-is-made/
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