As I said in my earlier post about stock photos there are good and bad reasons for an art director/agency to use stock. I always prefer creating custom images for our campaigns, but when you need a photo from a location that’s far away, or there just isn’t a budget for a photo shoot, stock [...]
All posts in category Have you heard?
Stocksy Makes Both Brands and Photographers Happy
Posted by Nick Healy on April 22, 2013
http://mascola.com/insights/stocksy-makes-both-brands-and-photographers-happy/
JCPenney CEO Fiasco a Symbol of a Dying Brand?
JCPenney’s marketing problems are bigger than ever, if you can believe it. After denying rumors of his departure for weeks, JCPenney CEO and former Apple exec, Ron Johnson, parted ways last week and the market cheered, rising nearly 11%. Then, when it was announced that Myron “Mike” Ullman (Johnson’s predecessor) would be his replacement, JCP’s shares quickly dropped again by 6%. [...]
Posted by Lauren Leitch on April 16, 2013
http://mascola.com/insights/jcpenney-ceo-fiasco-a-symbol-of-a-dying-brand/
Luxury Consumer Trends: Brand Apathy
A recent report by The Shullman Luxury and Affluence Monthly Pulse suggests that affluent individuals planning to buy luxury items are not considering specific name brands. This finding is completely in line with what Mascola Group has found in research we’ve done for clients, particularly in the Ultra High Net Worth (UHNW) category. The higher up [...]
Posted by Jessica Soyak on April 11, 2013
http://mascola.com/insights/luxury-consumer-trends-brand-apathybrand-names/
Speed Pitching: Can a Media Relationship Be Built in Just 5 Minutes?
The promoter of the newest trend in Media Relations, New Product Events, Inc., thinks it can be done. In their abbreviated face-to-face pitching format called “Speed Pitching”, PR reps tout their clients’ products or services to Editors and Journalists from some of the most widely known publications and media outlets in the world, including The [...]
Posted by Greg Davis on April 10, 2013
http://mascola.com/insights/speed-pitching-can-a-media-relationship-be-built-in-just-5-minutes/
Everyone Loves an Underdog, Especially NCAA Corporate Partners
There’s going to be a surplus of glass slippers and ugly stepsisters floating around when the 2013 Men’s NCAA Tournament comes to a close. This year’s March Madness is already being considered the most unpredictable in the history of the Tournament, with over 12 major upsets in the first four rounds. By day two of the [...]
Posted by John Paul Grego on April 5, 2013
http://mascola.com/insights/everybody-loves-an-underdog-especially-ncaa-corporate-partners/
Google Plays in the Sand with Creative Interactive Folks
As everyone knows, the advertising industry loves its awards. Each year work from the traditional channels of Print, TV, and Radio are hailed at the Cannes Lions, the Clios, and the Addys on the national and international level and at far too many to mention on the regional and local level. Interactive has grown to [...]
Posted by Nick Healy on March 11, 2013
http://mascola.com/insights/google-plays-in-the-sand/
So What’s This Vine Thing All About?
It’s been nearly one month since Twitter announced their new short video tool, Vine, and it’s already weaving its way into pop culture and marketing plans alike. Apparently the video version of 140 characters is a 6-second, looping video. And while one might first liken them to the animated gif, leveraging the masses of Twitter with this [...]
Posted by Lauren Leitch on February 26, 2013
http://mascola.com/insights/so-whats-this-vine-thing-all-about/
Can Samsung Be As Cool As Apple?
Probably not. But they’re trying awfully hard to be. Since they don’t have anyone on staff to create anything as intuitive as an Apple product, they’re calling all top talent (and anyone else who wants to come along for the ride) to play around with ideas in their soon-to-come Chelsea-based accelerator, a concept for idea [...]
Posted by Michelle Yue on February 18, 2013
http://mascola.com/insights/can-samsung-be-as-cool-as-apple/
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