Insights for Destination & Leisure Marketers

Category: Have you considered?

4 Ways Luxury Apartments Can Beat the 2017 Slowdown

marketing tips for luxury apartments

Typically, a new year means a fresh start. However, the boom in the luxury apartment industry over the last seven years is predicted to fizzle in 2017 due to a surplus in supply. Your inclination may be to slash rents and make deep concessions. But doing this may cause brand damage and deter prospective residents. Luckily, this isn’t the first time […]

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Will Live Streaming NFL Replace Traditional TV Consumption?

advertising on streaming video

Back in April, The NFL and Twitter partnered up in an effort to live stream 10 Thursday Night Football games this season. Twitter beat out Facebook, Amazon, and others for the right to stream these games. This is a big win for everyone in the game: The NFL, which is proving that it can stay ahead of the curve […]

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Are You Tapping Into Online Communities for Lead Generation?

lead generation

Back in the late 70’s, the first messages were exchanged on an early online bulletin board and voilà — social media was born. The term may not have been coined quite yet, and a couple decades of evolution were still required to produce what we now refer to as ‘social media channels,’ but the framework was there: communication. […]

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