All posts in category Have you considered?

What in The World Do You Get for a Multimillionaire?

If you are one of the very few people on earth who has an Ultra High Net Worth friend, perhaps you have faced the dilemma of trying to purchase a gift for them. After all, the very, very rich have birthdays too. (Of course, if you happen to be related to one of these UHNW [...]

Can you really trust advertising agencies in CT?

Aren’t all advertising agencies in CT complete charlatans? Heck, why stop at Connecticut: isn’t the industry as a whole just one big, corrupt and dishonest mess? Advertising has always been one of those professions that people either genuinely admired or politely disdained — there is very little middle ground. As the famous quote from RSCG founder [...]

High Net Worth Marketing – Not Just about BRICs

Many brands in the luxury sector are testing out portions of their marketing budgets in the BRIC countries (Brazil, Russia, India, China), some with more success than others. And who would blame them? Not only are the BRICs growing at an alarming rate, they are rumored to be plotting an overthrow of the dollar as the predominant international currency. Brands [...]

Retargeting: A Must for Tourist Attraction Marketing

Due to past negative experiences, many marketers have given up on online display advertising (banner ads). However, with improvements in technology, these once-maligned offerings are proving to be a viable option for legitmately increasing sales. When it comes to tourist attraction marketing, that means getting more people to your website, and ultimately, through your turnstiles. [...]

Are QR Codes Really Dead?

Recently, AdAge announced that not only are QR codes dead; they have been usurped. While the Augmented Reality apps mentioned in the article definitely have a place in the marketing tool belt, I believe that QR code usage will continue to grow, or at least stay steady. Admittedly, when they first came on the scene, [...]

5 Ways to Stand Out at Your Next Trade Show

Almost every industry has at least one annual gathering where all of the brands and companies you’ve ever heard of (and many you haven’t) come together to hock their goods. But the good majority of them don’t know much about trade show marketing. Whether you participate in a show that is strictly B2B or open to [...]

Why SFO Is a Brand and JFK Is Not

The Experiential Side of Airport Marketing On a recent trip to San Francisco, I got to experience firsthand the differences between San Francisco International Airport (SFO) and New York’s go-to international hub, JFK. And the differences are enormous. When people ask you whether you’re flying out of JFK or LaGuardia, and you answer the former, [...]

What Could Facebook Hashtags Mean for Businesses?

Numerous sources have reported in the past few weeks that Facebook hashtags are about to join the giant hashtag party that has been going strong for quite some time. The hashtag is predominantly used on Twitter to group information into categories; you can search by hashtag to find any posts that contain the word or [...]

Got A Good Slogan?

Good slogans are memorable; great slogans are unforgettable. Numerous companies have used slogans that aren’t a statement, rather a question such as Klondike’s “What Would You Do For A Klondike Bar?” Verizon’s “Can you hear me now?” and the California Milk Processor Board’s “Got Milk?” While the original Klondike campaign in 1982 featured the jingle [...]

Why Real Estate Agents Need to Master Mobile

Last year, HomeSnap (aka the Shazam of house hunting) was born. It’s an app that lets you snap a photo of a house on your iPhone and immediately see the asking price and potentially other details, if they are a matter of public record. In fact, the data they provide is about to get even [...]