If you are one of the very few people on earth who has an Ultra High Net Worth friend, perhaps you have faced the dilemma of trying to purchase a gift for them. After all, the very, very rich have birthdays too. (Of course, if you happen to be related to one of these UHNW [...]
All posts in category Have you considered?
What in The World Do You Get for a Multimillionaire?
Posted by Michelle Yue on May 23, 2013
http://mascola.com/insights/what-in-the-world-do-you-get-for-a-multimillionaire/
Can you really trust advertising agencies in CT?
Aren’t all advertising agencies in CT complete charlatans? Heck, why stop at Connecticut: isn’t the industry as a whole just one big, corrupt and dishonest mess? Advertising has always been one of those professions that people either genuinely admired or politely disdained — there is very little middle ground. As the famous quote from RSCG founder [...]
Posted by Vin DiGioia on May 21, 2013
http://mascola.com/insights/can-you-trust-advertising-agencies-in-ct/
High Net Worth Marketing – Not Just about BRICs
Many brands in the luxury sector are testing out portions of their marketing budgets in the BRIC countries (Brazil, Russia, India, China), some with more success than others. And who would blame them? Not only are the BRICs growing at an alarming rate, they are rumored to be plotting an overthrow of the dollar as the predominant international currency. Brands [...]
Posted by Michelle Yue on May 17, 2013
http://mascola.com/insights/high-net-worth-marketing-not-just-about-bric/
Are QR Codes Really Dead?
Recently, AdAge announced that not only are QR codes dead; they have been usurped. While the Augmented Reality apps mentioned in the article definitely have a place in the marketing tool belt, I believe that QR code usage will continue to grow, or at least stay steady. Admittedly, when they first came on the scene, [...]
Posted by Lauren Leitch on May 2, 2013
http://mascola.com/insights/qr-code-usage-are-they-really-dead/
5 Ways to Stand Out at Your Next Trade Show
Almost every industry has at least one annual gathering where all of the brands and companies you’ve ever heard of (and many you haven’t) come together to hock their goods. But the good majority of them don’t know much about trade show marketing. Whether you participate in a show that is strictly B2B or open to [...]
Posted by Nick Healy on May 1, 2013
http://mascola.com/insights/trade-show-marketing-that-stands-out/
Why SFO Is a Brand and JFK Is Not
The Experiential Side of Airport Marketing On a recent trip to San Francisco, I got to experience firsthand the differences between San Francisco International Airport (SFO) and New York’s go-to international hub, JFK. And the differences are enormous. When people ask you whether you’re flying out of JFK or LaGuardia, and you answer the former, [...]
Posted by Michelle Yue on April 24, 2013
http://mascola.com/insights/airport-marketing-jfk-vs-sfo/
Why Real Estate Agents Need to Master Mobile
Last year, HomeSnap (aka the Shazam of house hunting) was born. It’s an app that lets you snap a photo of a house on your iPhone and immediately see the asking price and potentially other details, if they are a matter of public record. In fact, the data they provide is about to get even [...]
Posted by Michelle Yue on March 7, 2013
http://mascola.com/insights/why-the-real-estate-industry-needs-mobile/
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