Insights for Destination & Leisure Marketers

Category: Destination

What Kind of Research Do Travel Brands Need?

customer research for travel brands

In a world where compromised reviews and market saturation rule the day, how can destination brands stand out to today’s travelers? Research. The most valuable way to effectively target the visitors that you seek is to fully and completely understand their motivations and desires. How do potential customers looking for memorable experiences feel about your […]

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Looking Ahead: Destination & Lifestyle Marketing Goals for 2018

Destination & Lifestyle Marketing Goals for 2018

At Mascola, we love the start of the new year. New projects, new campaigns, new ambitions. It’s a blank page, and everything seems ready for the taking. After all, resolutions don’t have to be tied to personal goals; they work for business objectives as well. With that in mind, take a page from our playbook. […]

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How YouTube Can Enhance Your Destination Marketing Plan

youtube for destination marketing

Over the last 12 years, YouTube has evolved from a simple video sharing and viewing platform to a social media and advertising juggernaut. Today, it holds unlimited potential for travel destinations looking to beef up their marketing plans. Getting in front of new audiences is easier than ever with the power of visually appealing content. […]

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Social Media + Tourism: Tips to Keep the Turnstiles Turning

social media for tourist destinations

More and more, we see big-name brands using unorthodox approaches to social media. Take Wendy’s and their #nuggsforcarter campaign. A single tweet amassed nearly 3.42 million retweets, free publicity for the chain restaurant, and undisputed favor among its fans. Then there’s Always and their #LikeAGirl campaign. They encouraged audiences to challenge gender stereotypes, while aligning their name with a […]

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