Insights for Destination & Leisure Marketers

Category: Design

Retro Ad of the Week: The Beverly Hills Hotel, 1989

timeless hotel advertising

Movie stars, politicians, rock stars. The distinctive pink-and-green color scheme. A pool surrounded by the classic pinstripe lounge chairs. The Polo Lounge, fine dining, and of course, secluded bungalows for high-class celebrities looking for privacy. For years, the Beverly Hills Hotel has been equated with the rich and famous residents who inhabit it. And the decor […]

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The Rise of Hand-Drawn Fonts

March 14 | Posted by: | Design, Museum Week

rise of hand drawn fonts

Personally, I am a big fan of custom creation. So I am happy to see the current trend of brands using hand-drawn fonts in their branding and advertising. I have always said that if you have the opportunity to create a custom photo or illustration for an advertising piece, you should go for it. It is a […]

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Retro Ad Of The Week: Matson Cruise Line, 1949

cruise line marketing

With a destination as snapshot-worthy as Hawaii, it’s interesting what Matson chose as its main visual. While there is a photo of Hawaii, the main visual is a scene from the voyage. Since this ad was featured in National Geographic, you’d think an image rooted in the natural beauty of the islands might be more fitting. Matson takes a different route, […]

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