Insights for Destination & Leisure Marketers

Category: Design

Special Halloween Retro Ad of the Week: Mars Candy 1955

October 26 | Posted by: | Design, Retro Ad of the Week, Seasonal

Retro Candy Ad

Yup! It’s confirmed… by today’s standards, this is one helluva creepy retro candy ad. Is it the overjoyed corn stalk shoving a stringy, caramel-filled Milky Way in his mouth? Or the trick-or-treater that’s lurking behind, staring at him while he chows? Either way, this advertisement imparts a creep factor today that overrules any 1950s kitsch. […]

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Paid Search Landing Pages for Tourist Attractions – Attracting Action

paid search landing pages

With summer winding down and fall right around the corner, it’s a good time for tourism sites to re-examine their paid search campaigns. One frequent challenge for tourist attractions is that their websites can be large and unwieldy, offering a lot of information across a lot of pages, without really guiding visitors to take the next step. Instead of pushing […]

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Retro Ad of the Week: World’s Fair Chicago, 1933

fair posters

The Chicago World’s Fair is often referred to as the Fair that Changed America. It spread over 600 acres and introduced fairgoers to many innovations. Electrical innovations such as elevators and the first electric chair debuted there. As did “new” products we take for granted like the zipper. Fairgoers got a first look at Edison’s kinetoscope and the first voice recording. Another […]

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Retro Ad of the Week: The Beverly Hills Hotel, 1989

timeless hotel advertising

Movie stars, politicians, rock stars. The distinctive pink-and-green color scheme. A pool surrounded by the classic pinstripe lounge chairs. The Polo Lounge, fine dining, and of course, secluded bungalows for high-class celebrities looking for privacy. For years, the Beverly Hills Hotel has been equated with the rich and famous residents who inhabit it. And the decor […]

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