Insights for Destination & Leisure Marketers

Category: Content Marketing

How YouTube Can Enhance Your Destination Marketing Plan

youtube for destination marketing

Over the last 12 years, YouTube has evolved from a simple video sharing and viewing platform to a social media and advertising juggernaut. Today, it holds unlimited potential for travel destinations looking to beef up their marketing plans. Getting in front of new audiences is easier than ever with the power of visually appealing content. […]

Read More

How Destination Brands Can Shake Up Their Broadcast Advertising

broadcast advertising tips

When you think about radio and TV advertising, you might think immediately of the traditional 30-second spot. But the 30-second spot should only be part of your campaign. There are lots of other – often more effective – opportunities for sponsorship during and around broadcast programming in today’s media climate. Does that mean you should […]

Read More

Content Marketing for Museums: Check Your Social Skills

Content Marketing for Museums

Pinterest and Instagram have gone highbrow. For the first time, social networks like these have become the primary venue by which consumers discover art. While this is great news for venues that actually sell artwork, this statistic can be a challenge when it comes to content marketing for museums. (Or it could be a windfall if you play […]

Read More

3 Marketing Predictions for 2017

marketing predictions 2017

After an unpredictable year in 2016, both in marketing and otherwise, it’s difficult to predict what’s coming next. In the past 12 months, we saw a complete upheaval of the way we consume information and interact with one other. All forms of communication were turned on their heads. Through the chaos, a few key marketing trends emerged […]

Read More

3 Podcast Sponsorship Tips for Getting Listeners to Convert

podcast sponsorship tips

According to the Interactive Advertising Bureau, only 8% of podcast listeners said they bought a product or service after listening to a podcast advertisement. On the other hand, 45% of listeners polled visited a brand’s website. And 37% sought to collect more information about the advertised company/product. So what does that mean for you? It means there’s potential for successful conversion […]

Read More