Finally, there is a video game for the gamer with the most discerning taste. Game developer, Codemasters and manufacturer of luxury performance race car, BAC Mono, have come together to break the Guinness World Record for the “Most Expensive Video Game Commercially Available – Special Edition“. The Mono edition of Grid 2 is available £125,000 (about 189,775 in US Dollars); [...]
All posts in category Can you believe?
A Video Game for the Wealthy
Posted by Lauren Leitch on June 12, 2013
http://mascola.com/insights/luxury-consumer-behavior-video-game-for-the-rich/
Spotify’s Misguided Sales Cycle Management
Spotify claims to be able to bring you the right music for every mood and moment. Almost every friend of mine on Facebook is live streaming music from Spotify. Download the app onto your computer or phone, select the playlist or artist you want to listen to, and you’re done! Easy, right? For listeners. Well [...]
Posted by Kaitlyn Scott on May 13, 2013
http://mascola.com/insights/spotifys-misguided-sales-cycle-management/
Speed Pitching: Can a Media Relationship Be Built in Just 5 Minutes?
The promoter of the newest trend in Media Relations, New Product Events, Inc., thinks it can be done. In their abbreviated face-to-face pitching format called “Speed Pitching”, PR reps tout their clients’ products or services to Editors and Journalists from some of the most widely known publications and media outlets in the world, including The [...]
Posted by Greg Davis on April 10, 2013
http://mascola.com/insights/speed-pitching-can-a-media-relationship-be-built-in-just-5-minutes/
Everyone Loves an Underdog, Especially NCAA Corporate Partners
There’s going to be a surplus of glass slippers and ugly stepsisters floating around when the 2013 Men’s NCAA Tournament comes to a close. This year’s March Madness is already being considered the most unpredictable in the history of the Tournament, with over 12 major upsets in the first four rounds. By day two of the [...]
Posted by John Paul Grego on April 5, 2013
http://mascola.com/insights/everybody-loves-an-underdog-especially-ncaa-corporate-partners/
Content Marketing — Older Than the Hills, But Still Relevant
You probably think of Content Marketing as a recent phenomenon. But while the Internet may have made Content Marketing easier to deliver and track, the concept has been around for a while. Last night I was a few pages into Mad Women by Jane Maas, which is supposed to give us an inside view into what [...]
Posted by Michelle Yue on February 8, 2013
http://mascola.com/insights/content-marketing-older-than-the-hills-but-still-relevant/
Fair Winds and Following Seas for the Boating Industry
It has been a difficult few years for boat builders and OEMs. Boating was one of the first industries to tank at the beginning of the recession, and is now one of the slowest to recover. However, things are starting to look up. In 2011, the recreational boating industry saw the first increase in retail sales [...]
Posted by Lauren Leitch on January 4, 2013
http://mascola.com/insights/fair-winds-and-following-seas-for-the-boating-industry/
Mini Cooper: Smart Dogs Make for Even Smarter PR Campaign
Halfway across the world in Auckland, New Zealand, a dog’s life doesn’t seem so bad. Mini Cooper and The Society for the Prevention of Cruelty to Animals (SPCA) have teamed up to teach three adoptable dogs to drive. Since October, potential adopters, dog lovers and the like have been able to follow the progress of [...]
Posted by Lauren Leitch on December 13, 2012
http://mascola.com/insights/mini-cooper-smart-dogs-make-for-even-smarter-pr-campaign/
How Your Favorite Thanksgiving Brands Got Their Names
Before you pull up to the table and stuff yourself, let’s take a look at how some of America’s favorite Thanksgiving brands got their names: Jennie-o Turkey – The company was founded by Earl B. Olson in 1940, when he began raising turkeys. In 1949, he bought the former Farmers Produce Company of Willmar and [...]
Posted by Vin DiGioia on November 22, 2012
http://mascola.com/insights/how-your-favorite-thanksgiving-brands-got-their-names/
Hotel Del, You Can Kiss My $300 Goodbye
When you’re a famous seaside resort in California, $300 a year may seem like peanuts. But for me, it’s an extravagance. It is one of the few luxuries I allow myself regularly – not a night at the Hotel del Coronado, which is 3,000 miles away, but the scent of Hotel del Coronado. More specifically, [...]
Posted by Michelle Yue on November 14, 2012
http://mascola.com/insights/hotel-del-you-can-kiss-my-300-goodbye/
How Halloween Candy Brands Got Their Names
As Halloween approaches, let’s take a look at how some of America’s favorite candy brands got their names: 3 Musketeers – Named as such because it originally had three pieces in one package, flavored chocolate, strawberry and vanilla. Baby Ruth – Originally thought to be named after baseball legend Babe Ruth, Curtiss Candy [...]
Posted by Vin DiGioia on October 30, 2012
http://mascola.com/insights/how-halloween-candy-brands-got-their-names/
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