A really well-written example of luxury automobile marketing from 97 years ago that could just as easily be a voiceover for a car commercial today: “Luxury is something more than comfort, something more than beauty and something more than style. It is even more than a combination of all three. It lies not only in [...]
Can you really trust advertising agencies in CT?
Aren’t all advertising agencies in CT complete charlatans? Heck, why stop at Connecticut: isn’t the industry as a whole just one big, corrupt and dishonest mess? Advertising has always been one of those professions that people either genuinely admired or politely disdained — there is very little middle ground. As the famous quote from RSCG founder [...]
Posted by Vin DiGioia on May 21, 2013
http://mascola.com/insights/can-you-trust-advertising-agencies-in-ct/
Intentional spelling errors in advertising? Bee carefull with taht.
Intentional spelling errors in advertising? Snickers has done just that. The packed-with-peanuts candy brand has gained some press recently by running a paid search campaign that intentionally targeted only spelling errors and misspelled words. The campaign in question focused on common misspellings of the top 500 search terms on Google and presented searchers with ads directing them to http://yourenotyouwhenyourehungry.com/. [...]
Posted by Vin DiGioia on May 8, 2013
http://mascola.com/insights/intentional-spelling-errors-in-advertising/
Will the shops-in-shop strategy work for luxury marketing?
It was recently announced that legendary luxury goods retailer Bergdorf Goodman has partnered up with French fashion house Yves Saint Laurent for new concept shops-in-shop in its New York department store. The shops are a first for both brands who, from a luxury marketing perspective, are in a bit of a transition period. The likely hope [...]
Posted by Vin DiGioia on April 29, 2013
http://mascola.com/insights/shops-in-shop-strategy-for-luxury-marketing/
A Moment of Marketing Clarity: Advertising Advice from David Ogilvy on Building and Running a Business
This bit of advertising advice – or, really, business advice – has been around for a few years, but it’s still fantastic: Remember that Abraham Lincoln spoke of life, liberty and the pursuit of happiness. He left out the pursuit of profit. Remember the old Scottish motto: “Be happy while you’re living, for you are [...]
Posted by Vin DiGioia on April 2, 2013
http://mascola.com/insights/advertising-advice-from-david-ogilvy/
Luxury Marketing Alert: Mobile Shopping Up Among U.S. Affluent Luxury Consumers
A recent study conducted by Unity Marketing has yielded some interesting results with regard to affluent individuals and their online shopping habits. Among other things, the study showed a 16% increase in affluent users “shopping or purchasing via mobile” (22% vs. 38%), from 2011 to 2012: As a luxury marketing agency, these numbers aren’t particularly surprising to us, [...]
Posted by Vin DiGioia on March 25, 2013
http://mascola.com/insights/luxury-marketing-mobile-shopping-up-among-affluent-luxury-us-consumers/
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