Insights for Destination & Leisure Marketers

Author: nickd

Putting Destination First: Using Location Targeting in Paid Search for Destination & Lifestyle Brands

location targeting in paid search

Strategically using location targeting in paid search platforms like Google AdWords can be a smart and cost effective way to increase the leads for your destination and lifestyle brand. However, there are a number of different approaches at your disposal. Let’s take a look at the available options and how each approach can be used to […]

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Search Marketing for Non-Profits with Google Ad Grants

March 7 | Posted by: | Search Marketing

search marketing for non-profits

Running a successful search marketing campaign for a non-profit organization is full of challenges. Limited time, limited staff, and often limited technical experience are common roadblocks. But perhaps the most challenging: making an impact with limited financial resources. How can your non-profit compete when paid search campaigns can drain your modest marketing budget? Luckily, Google offers a […]

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