Insights for Destination & Leisure Marketers

Author: nickd

‘Tis the Season… for Promoting Your Destination’s Holiday Event Campaign with Paid Search!

November 27 | Posted by: | Paid Search, Tourist Attractions

holiday event campaign

It’s the most wonderful time of the year…the time to create a paid search holiday event campaign for your destination and lifestyle brand’s event! Here are some tips to help you get the most of your holiday event’s paid search. Experiment with Your Ads   Whether your holiday event is a treasured annual tradition or this […]

Read More

Paid Search Landing Pages for Tourist Attractions – Attracting Action

paid search landing pages

With summer winding down and fall right around the corner, it’s a good time for tourism sites to re-examine their paid search campaigns. One frequent challenge for tourist attractions is that their websites can be large and unwieldy, offering a lot of information across a lot of pages, without really guiding visitors to take the next step. Instead of pushing […]

Read More

Putting Destination First: Using Location Targeting in Paid Search for Destination & Lifestyle Brands

location targeting in paid search

Strategically using location targeting in paid search platforms like Google AdWords can be a smart and cost effective way to increase the leads for your destination and lifestyle brand. However, there are a number of different approaches at your disposal. Let’s take a look at the available options and how each approach can be used to […]

Read More

Search Marketing for Non-Profits with Google Ad Grants

March 7 | Posted by: | Search Marketing

search marketing for non-profits

Running a successful search marketing campaign for a non-profit organization is full of challenges. Limited time, limited staff, and often limited technical experience are common roadblocks. But perhaps the most challenging: making an impact with limited financial resources. How can your non-profit compete when paid search campaigns can drain your modest marketing budget? Luckily, Google offers a […]

Read More