Insights for Destination & Leisure Marketers

Author: nick

The Rise of Hand-Drawn Fonts

March 14 | Posted by: | Design

rise of hand drawn fonts

Personally, I am a big fan of custom creation. So I am happy to see the current trend of brands using hand-drawn fonts in their branding and advertising. I have always said that if you have the opportunity to create a custom photo or illustration for an advertising piece, you should go for it. It is a […]

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The Evolution of the Qantas Airlines Logo

November 30 | Posted by: | Design, Uncategorized

airline logo design

With the addition of the Boeing 787 Dreamliner to their fleet next year, Australia’s Qantas Airlines released an updated logo and livery to match. See the old and new logos designed by Houston Group below. To start, the new type treatment is a huge improvement. The old font was too bulky, the letter spacing was […]

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