Flickr has launched a website redesign, and I’ll be one of the many to say that it was long overdue. The launch of the new version of the website and their recent update to their mobile site/app comes just after big news that Yahoo (who owns flickr), just purchased Tumblr for $1.1 billion. The biggest [...]
5 Ways to Stand Out at Your Next Trade Show
Almost every industry has at least one annual gathering where all of the brands and companies you’ve ever heard of (and many you haven’t) come together to hock their goods. But the good majority of them don’t know much about trade show marketing. Whether you participate in a show that is strictly B2B or open to [...]
Posted by Nick Healy on May 1, 2013
http://mascola.com/insights/trade-show-marketing-that-stands-out/
The Acura RLX Almost Does Luxury Right
I saw the new Acura RLX commercial on TV the other night, and I must say I love the concept but the payoff fell flat. Overall, the spot pokes a little fun at the use of the term luxury by applying it to everything from bedsheets to sugar cubes. But when the hero steps into [...]
Posted by Nick Healy on April 23, 2013
http://mascola.com/insights/acura-rlx-almost-does-luxury-right/
Stocksy Makes Both Brands and Photographers Happy
As I said in my earlier post about stock photos there are good and bad reasons for an art director/agency to use stock. I always prefer creating custom images for our campaigns, but when you need a photo from a location that’s far away, or there just isn’t a budget for a photo shoot, stock [...]
Posted by Nick Healy on April 22, 2013
http://mascola.com/insights/stocksy-makes-both-brands-and-photographers-happy/
Ink: The Movie
I came across this video recently. Made and produced by The Printing Ink Company in Canada, this is a beautifully done promotional video about the process that goes into creating the inks they make and we in the marketing industry use to produce all of our printed materials. It is a perfect example of how [...]
Posted by Nick Healy on March 21, 2013
http://mascola.com/insights/draft-how-ink-is-made/
Google Plays in the Sand with Creative Interactive Folks
As everyone knows, the advertising industry loves its awards. Each year work from the traditional channels of Print, TV, and Radio are hailed at the Cannes Lions, the Clios, and the Addys on the national and international level and at far too many to mention on the regional and local level. Interactive has grown to [...]
Posted by Nick Healy on March 11, 2013
http://mascola.com/insights/google-plays-in-the-sand/
The Long and Short of CMS Templates
For a long time now, Content Management Systems (CMS) have been the normal way to build and manage a brand’s website. Within the world of CMS there are LOTS of options. You can use Drupal, Joomla, Dot Net Nuke or WordPress to name a few, or you can let your website needs determine your choice [...]
Posted by Nick Healy on February 15, 2013
http://mascola.com/insights/the-long-and-short-of-cms-templates/
Another Classic Logo Bites the Dust
Well, another famous logo design has been replaced recently. This past month American Airlines has revamped their identity, removing the iconic logo created in 1968 by Massimo Vignelli. And replacing it with a system created by FutureBrand. The new logo and overall identity by Futurebrand is nice. I can’t say that I see any major [...]
Posted by Nick Healy on February 4, 2013
http://mascola.com/insights/another-classic-logo-bites-the-dust/
Best and Worst of 2012
As we finish up the first month of 2013, I’d like to take a quick look back at 2012. In the design and creative corner of the marketing world there were two big issues of design that saw national attention, one for good and one for evil. Lets start with the evil. Typically when you hear [...]
Posted by Nick Healy on January 30, 2013
http://mascola.com/insights/best-and-worst-of-2012/
How to Sell Financial Services – Cute Kids!
Apparently the way to get people to use your financial planning services these days is through images of children. These print ads for Edward Jones and TD Ameritrade both appeared in the January 14 issue of Fortune Magazine. Both use pictures of children but in different ways. The one for Edward Jones is forward looking [...]
Posted by Nick Healy on January 22, 2013
http://mascola.com/insights/how-to-sell-financial-services-cute-kids/
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