Insights for Destination & Leisure Marketers

Author: michelle-yue

How Pensacola Got My Attention on Twitter

May 15 | Posted by: | Social Media, Travel

pensacola destination ads on twitter

I’m not booking a trip to Pensacola. Yet. After all, I just got back from New Orleans, who planted the seed in my head a long time ago with their jazzy, well-done campaign. Pensacola doesn’t have the same coolness factor that New Orleans does, but they are certainly advertising to me in the right place […]

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The Effects of State Politics on Tourism Dollars

March 3 | Posted by: | Public Relations, Travel

state politics and tourism dollars

UPDATE 4/5: North Carolina has rolled back the “bathroom bill,” and the NCAA has brought the state back into its consideration set. Will other states follow suit? A recent Skift article discussed how “Bathroom Bills” are negatively affecting Meetings & Events tourism, particularly in North Carolina. A Bathroom Bill requires people to use bathrooms that correspond with the sex stated […]

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POLL: The Super Bowl Ads We’re Suckers For

February 6 | Posted by: | Seasonal

Super Bowl 51 Ads

UPDATED 2/10/2017 Over the years, we’ve seen tons of Super Bowl ads. Some make you laugh. Some make you weep. Some make you go “aww, look at that cute little kitten eating Doritos”. This year, we’ve divided up our staff picks into categories – Social Responsibility, Just for Laughs, Celebrity Antics, and Cute & Quirky.We pitted our […]

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