Insights for Destination & Leisure Marketers

Author: michelle-yue

Retro Ad of the Week: Virgin Airlines, 1986

September 8 | Posted by: | Retro Ad of the Week

airline travel advertising

Retro airline ads usually feature either a stewardess, a plane flying overhead, or a beautiful destination where the plane will land. But what about Winston Churchill? For Virgin Airlines, it was the perfect visual fit. They took one of the most admired leaders in British history, and associated the brand with all of his admired […]

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How Destination Brands Can Shake Up Their Broadcast Advertising

broadcast advertising tips

When you think about radio and TV advertising, you might think immediately of the traditional 30-second spot. But the 30-second spot should only be part of your campaign. There are lots of other – often more effective – opportunities for sponsorship during and around broadcast programming in today’s media climate. Does that mean you should […]

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How Pensacola Got My Attention on Twitter

May 15 | Posted by: | Social Media, Travel

pensacola destination ads on twitter

I’m not booking a trip to Pensacola. Yet. After all, I just got back from New Orleans, who planted the seed in my head a long time ago with their jazzy, well-done campaign. Pensacola doesn’t have the same coolness factor that New Orleans does, but they are certainly advertising to me in the right place […]

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Emily Swet Joins Mascola Group

April 2 | Posted by:

Mascola Group is happy to welcome Emily Swet to our expanding creative team as a Content & Copywriting Specialist. Emily comes to Mascola with a robust background in professional writing and public relations. She has over a decade of experience in everything content: from traditional press releases and news stories, to website content, editorial calendars, product copy, blogs, […]

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