Insights for Destination & Leisure Marketers

Author: michelle-yue

How Destination Brands Can Shake Up Their Broadcast Advertising

broadcast advertising tips

When you think about radio and TV advertising, you might think immediately of the traditional 30-second spot. But the 30-second spot should only be part of your campaign. There are lots of other – often more effective – opportunities for sponsorship during and around broadcast programming in today’s media climate. Does that mean you should […]

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How Pensacola Got My Attention on Twitter

May 15 | Posted by: | Social Media, Travel

pensacola destination ads on twitter

I’m not booking a trip to Pensacola. Yet. After all, I just got back from New Orleans, who planted the seed in my head a long time ago with their jazzy, well-done campaign. Pensacola doesn’t have the same coolness factor that New Orleans does, but they are certainly advertising to me in the right place […]

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Emily Swet Joins Mascola Group

April 2 | Posted by:

Mascola Group is happy to welcome Emily Swet to our expanding creative team as a Content & Copywriting Specialist. Emily comes to Mascola with a robust background in professional writing and public relations. She has over a decade of experience in everything content: from traditional press releases and news stories, to website content, editorial calendars, product copy, blogs, […]

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The Effects of State Politics on Tourism Dollars

March 3 | Posted by: | Public Relations, Travel

state politics and tourism dollars

UPDATE 4/5: North Carolina has rolled back the “bathroom bill,” and the NCAA has brought the state back into its consideration set. Will other states follow suit? A recent Skift article discussed how “Bathroom Bills” are negatively affecting Meetings & Events tourism, particularly in North Carolina. A Bathroom Bill requires people to use bathrooms that correspond with the sex stated […]

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