Insights for Destination & Leisure Marketers

Author: lauren-mclaughlin

Using Location Based Targeting for Attractions

One of the great challenges destinations and attractions deal with is the balancing act of residents vs. visitors. While targeting locals is usually simple, reaching out-of-towners is often the biggest challenge. Rack cards and local guidebooks are still popular and widely used options for marketing to visitors after they’ve arrived at their vacation destination. However, […]

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World Tourism Day and the Value of Tourism

September 21 | Posted by: | Destination, Travel

This Sunday, September 27th, is the UN’s annual World Tourism Day and it serves as a reminder of the true purpose and value of tourism in the U.S. and abroad. It is easy to become frustrated working in this industry where non-profit organizations lack the budgets to properly market themselves, CVBs and Tourism Boards constantly have […]

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The Evolution of Group Travel Marketing

group travel marketing

Tour buses packed with retirees. Cruise ships rife with Caucasian 45-and-up divorcees. Until recently, these were the target audiences for group travel marketing. However, with implications from social media and the changing landscape of travel planning, it seems that a much overdue evolution is here. In addition to groups organized around specific niches like hobbies (biking, […]

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