Cause Marketing: Where Did Buzz the Bee Go?
Perhaps you’ve noticed someone missing from the cereal aisle recently… our good friend Buzz, mascot of Honey Nut Cheerios, has gone AWOL. Honey Nut Cheerios has done something unprecedented. They’ve pulled their ever-faithful mascot, Buzz from all marketing, product packaging, and brand materials. But why? The world’s pollinators are in danger. Often seen as pests […]
3 Marketing Predictions for 2017
After an unpredictable year in 2016, both in marketing and otherwise, it’s difficult to predict what’s coming next. In the past 12 months, we saw a complete upheaval of the way we consume information and interact with one other. All forms of communication were turned on their heads. Through the chaos, a few key marketing trends emerged […]
The Swedish Number Tourism Campaign Wins Big at Cannes Lions
Every year, the Cannes Lions International Festival of Creativity celebrates inspiring work from the international advertising community and this year was no exception. In 2016, a trend toward authentic, out-of-the-box thinking emerged across a broad range of industries, with creative destination and non-traditional attraction marketing getting some well-deserved nods. One campaign that excited us here at Mascola Group […]
6 Reasons to Survey Tourist Attraction Visitors
It’s finally summertime, which means we’re headed into the busiest season of the year for many outdoor attractions. As people begin to think about where to go over the next few months, now is a great opportunity to learn what they’re looking for and how their preferences might have changed. Here are 6 reasons to survey […]