For the majority of the population, Black Friday is an opportunity to score awesome deals on anything from enormous flat screen TVs to the latest kids’ toys to the latest styles. Starting at midnight on Thursday, anything you might find at the likes of Target or Best Buy or Macy’s is fair game. For your [...]
Black Friday Is a Different Ball Game for Luxury Brands
Posted by Kaitlin Randall on November 20, 2012
http://mascola.com/insights/black-friday-is-a-different-ball-game-for-luxury-brands/
E! Gets an A for Their Rebrand Effort
You can’t put a fresh coat of paint on an old, beat up truck and expect it to run like new. It’s the mechanics — the insides — that need work first and foremost. And the same goes for brands. Except instead of an engine and pistons and gaskets, a brand has promise and innovation [...]
Posted by Kaitlin Randall on October 1, 2012
http://mascola.com/insights/e-gets-an-a-for-their-rebrand-effort/
Come See the Smarter Side of Sears
Many people probably don’t realize this, but Sears has a lot going for it. Like highly-trained associates bearing iPads programmed with an exclusive app to help customers find the right products and even apply rewards points and check out then and there, without stepping foot in line. Like the option to receive an e-receipt instead [...]
Posted by Kaitlin Randall on August 28, 2012
http://mascola.com/insights/come-see-the-smarter-side-of-sears/
Luxury Travel Goes Even Greener
It’s no surprise that affluent vacation-goers are taking the environment into account when planning their getaways. These influential, early adopters have helped bring environmental consciousness to the forefront of traveling minds around the globe. As a result, an eco-conscious standard of luxury travel has been embraced. Green accommodations and amenities are not only accessible, but are often expected [...]
Posted by Kaitlin Randall on July 25, 2012
http://mascola.com/insights/luxury-travel-goes-even-greener/
Two Car Brands That Finally Get Their Customers
There’s something to be said about a real, tangible, intimate experience with a product, in an age where you can buy virtually anything online. From clothes to gadgets and even food, we put our trust in both products and service without actually seeing what we’re buying first-hand. And while shopping online can be efficient, there [...]
Posted by Kaitlin Randall on June 6, 2012
http://mascola.com/insights/two-car-brands-that-finally-get-their-customers/
How Corporations and Small Biz Can Play Nice in the Sandbox
If you’ve ever visited quaint, small-town destinations like Boothbay Harbor, or walked the city streets of say, Boston, in search of something different and hip, then you know the appeal of one-of-a-kind, independently owned shops. Sure, some are kitschy and filled with the same sweatshirts and refrigerator magnets you just saw in the last shop. [...]
Posted by Kaitlin Randall on May 24, 2012
http://mascola.com/insights/how-corporations-and-small-biz-can-play-nice-in-the-sandbox/
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