I’ll admit, up until a few weeks ago I didn’t realize K-Mart was still in existence. The last K-Mart I entered was within a mile of a Caldor, a Child World and a Bradlees (3 northeast chains which have since gone the way of the Dodo bird). Now thanks to a new viral video, K-Mart [...]
Everyone Loves an Underdog, Especially NCAA Corporate Partners
There’s going to be a surplus of glass slippers and ugly stepsisters floating around when the 2013 Men’s NCAA Tournament comes to a close. This year’s March Madness is already being considered the most unpredictable in the history of the Tournament, with over 12 major upsets in the first four rounds. By day two of the [...]
Posted by John Paul Grego on April 5, 2013
http://mascola.com/insights/everybody-loves-an-underdog-especially-ncaa-corporate-partners/
Mercedes Owners Win Big at the U.S. Open
They say jealousy is the sincerest form of flattery. In marketing it’s the Holy Grail. It’s one thing to make a consumer desire your product, but making consumers jealous of those who already own your product is an achievement few brands can claim. For example, I love Oreos, but I’ve never once seen someone else [...]
Posted by John Paul Grego on September 10, 2012
http://mascola.com/insights/mercedes-owners-win-big-at-the-u-s-open/
Our Favorite Super Bowl Spots: Nike, 1992
JP’s Pick: “Hare Jordan” Nike’s “Hare Jordan” commercial first premiered during Super Bowl XXVI on January 26, 1992. The Buffalo Bills were on the verge of losing their second straight Super Bowl, in one of the most uninteresting football games in history. The lackluster game was a sign of the times as basketball was quickly [...]
Posted by John Paul Grego on February 1, 2012
http://mascola.com/insights/our-favorite-super-bowl-spots-nike-1992/
The NFL is Advertising Nirvana – But Not For Everyone
It may not be the land of Milk & Honey, but you’ll be hard pressed to even fathom a more ideal advertising scenario in today’s market than this bountiful land of Budweiser and Papa John’s. Imagine a television program that consistently averages 10-20 million viewers per viewing – not once a week, but multiple times [...]
Posted by John Paul Grego on December 14, 2011
http://mascola.com/insights/the-nfl-is-advertising-nirvana-%e2%80%93-but-not-for-everyone/
The Ads of Christmas Past: Colt Guns (1939)
Note to marketers: Probably best not to run ads like this in a down economy. Besides, any 80′s movie buff knows that guns and Christmas don’t mix:
Posted by John Paul Grego on November 29, 2011
http://mascola.com/insights/the-ads-of-christmas-past-colt-guns-1939/
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