Launched in June of 2004, Wealth TV is positioned as the only lifestyle and entertainment cable network that is primarily focused on creating wealth and spending your discretionary income on the finer things in life – most notably food, luxury clothes, cars, boats, and vacations. But as someone who regularly watches Wealth TV (in between [...]
Is Wealth TV a Worthy Medium for HNW brands?
Posted by Greg Davis on June 6, 2013
http://mascola.com/insights/wealth-tv-and-hnw-branding/
Speed Pitching: Can a Media Relationship Be Built in Just 5 Minutes?
The promoter of the newest trend in Media Relations, New Product Events, Inc., thinks it can be done. In their abbreviated face-to-face pitching format called “Speed Pitching”, PR reps tout their clients’ products or services to Editors and Journalists from some of the most widely known publications and media outlets in the world, including The [...]
Posted by Greg Davis on April 10, 2013
http://mascola.com/insights/speed-pitching-can-a-media-relationship-be-built-in-just-5-minutes/
Can Good Marketing Save Golf?
In a recent interview with Sirius XM’s PGA Tour Radio, Stephen Johnston, Principal of Global Golf Advisors, a highly specialized consulting firm focused on golf, private club, real estate, and resort businesses, made a statement that shocked me and got me thinking about what might be going wrong with the marketing of the golf industry [...]
Posted by Greg Davis on January 17, 2013
http://mascola.com/insights/can-good-marketing-save-golf/
Walmart’s Giant PR Problem
Just last week, big-box retail giant Walmart went to war with online news outlet, The Huffington Post. The retailer’s VP of Communications, David Tovar informed the Huff Post via email that the store has “made a business decision not to participate in Huffington Post articles going forward due to the one-sided reporting and unfair and [...]
Posted by Greg Davis on December 11, 2012
http://mascola.com/insights/walmarts-giant-pr-problem/
Time Out to Reflect on Big Ideas
All too often we get too caught up in day-to-day life to take a few minutes, an hour, or even an entire day to stop everything and focus on what is driving our business and discovering “why” it is we do the things we do as a company. Companies seldom take the time to look [...]
Posted by Greg Davis on November 27, 2012
http://mascola.com/insights/time-out-to-reflect-on-big-ideas/
QR Codes: What You Can Learn from Bananas
I took this photo of a Del Monte banana I was about to eat on my commute into the office last week. As I sat in my car, before pulling out of the driveway, I scanned the QR Code out of sheer curiosity and was taken to a well-done 5-minute video on YouTube. And I [...]
Posted by Greg Davis on August 7, 2012
http://mascola.com/insights/qr-codes-what-you-can-learn-from-bananas/
Southwest Airlines Goes Live with a Brilliant Revenue Generator
Thought of as the first wave of discount air carriers, Southwest Airlines has been breaking barriers and forging new ground in the highly competitive airline industry since its spike in growth in the mid 90s. Recently, the low-cost airline announced that they will be offering live, in-flight TV to passengers at a cost of $3-$8 [...]
Posted by Greg Davis on July 11, 2012
http://mascola.com/insights/southwest-airlines-goes-live-with-a-brilliant-revenue-generator/
Travelers Continues To Do It the Right Way with PGA Tour
The 2012 edition of the Travelers Championship at the TPC River Highlands in Cromwell, CT was nothing short of spectacular. So spectacular, that I’d like to specifically acknowledge and applaud the title sponsor, Hartford-based Travelers, as well as the Tournament Director, Nathan Grube and his hard working staff. They have yet again effectively showcased our [...]
Posted by Greg Davis on July 5, 2012
http://mascola.com/insights/travelers-continues-to-do-it-the-right-way-with-pga-tour/
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