6 Ways to Make Summer at the Museum a Must. Really.
Is it a coincidence that Museum Week falls right around the start of summer vacation? I’m not sure. But I do know that driving summer museum attendance can be a tall order when countered by days lazing at the beach, splashing poolside, or just vegging out. But (luckily?) even the beach can get boring. And an […]
Retro Ad of the Week: Catskills, 1985
This ad for the Catskills is part of a series the famous Milton Glaser created for the New York Tourism Board, starting in the early 1980’s. And there’s so much to love about it – it perfectly embodies the spirit of the Catskills. Natural beauty? Check. Fresh mountain air? Check. Kooky character? Indeed, check. Since Glaser himself had […]
Content Marketing for Museums: Check Your Social Skills
Pinterest and Instagram have gone highbrow. For the first time, social networks like these have become the primary venue by which consumers discover art. While this is great news for venues that actually sell artwork, this statistic can be a challenge when it comes to content marketing for museums. (Or it could be a windfall if you play […]