When a business isn’t growing, it’s dying. That’s why all businesses — even ad agencies — need to advertise. One of the first agencies who did it right was Erwin, Wasey & Company. The ad agencies of today could take a lesson from this brilliantly written ad aimed directly at the cigar industry. You can [...]
You’re the CEO – Get a Handle on Marketing
Much has been written on the growing disconnect between the C-Suite and the marketing strategies within most companies. The pressure from stockholders, investors, and customers continues to drive the CEO to focus on immediate profits, company growth, and price-pressure. That’s understandable. While the life of a highly compensated corporate leader may seem rosy, the pressures [...]
Posted by Chuck Mascola on February 12, 2013
http://mascola.com/insights/youre-the-ceo-get-a-handle-on-marketing/
Do You Need to Have Employer Branding?
The short answer is “yes”. Here’s the long one: The term “employer branding” has been around since the 1990′s, but most marketing professionals would be hard pressed to define the term 20 years later. Simply put, employer branding is the image an employer projects to their current employees, prospective employees, and through those people, to [...]
Posted by Chuck Mascola on October 25, 2012
http://mascola.com/insights/do-you-need-to-have-employer-branding/
Isn’t There a Boat Builder Out There That Knows How To Sell a Boat?
We all know that the two greatest days in the life of a boat owner are the day they buy it and the day they sell it. This is because owning a boat comes with a constant stream of hassles. That’s just the way it is. For boaters, the good simply outweighs the bad. And [...]
Posted by Chuck Mascola on July 26, 2012
http://mascola.com/insights/isnt-there-a-boat-builder-out-there-that-knows-how-to-sell-a-boat/
Luxury Destination Marketing: How a Great Resort Handled a Great Big Problem
I blog a lot about marketing and luxury destination marketing. In that process, I usually tend to focus on customer service and, many times, bad customer service experiences. I’ll readily admit that I am quick to name the companies and brands that drop the ball just when a customer needs them to solve a problem. [...]
Posted by Chuck Mascola on June 19, 2012
http://mascola.com/insights/luxury-destination-marketing-sagamore-resort/
Do Marketing Professionals Die Young?
No one said that your job in marketing was going to be easy. But perhaps no one bothered to mention it was going to be so damn hard! As almost any Marketing Professional will testify, it is the most thankless job in an organization. They get blamed for everything from sluggish sales to missed deadlines. They work [...]
Posted by Chuck Mascola on May 8, 2012
http://mascola.com/insights/do-marketing-professionals-die-young/
How to Be a Great Marketing Manager
There is quite a bit of wisdom online for identifying the ways for you, the Marketing Professional to succeed — and excel – at your job. Most of the advice is centered on the social and interpersonal skills needed to achieve success inside the walls of the company that you will be working for. There are sites [...]
Posted by Chuck Mascola on April 17, 2012
http://mascola.com/insights/how-to-be-a-great-marketing-manager/
For Small Businesses, Customer Service Can Make or Break You
How do so many companies miss the need to provide their customers with the most basic deliverable during the business transaction ? Shopkeepers through the ages understood that the customer is not only buying the product or service that their shop was selling, but they are purchasing the experience and all that comes, or should [...]
Posted by Chuck Mascola on February 28, 2012
http://mascola.com/insights/for-small-businesses-customer-service-can-make-or-break-you/
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Mascola Group
434 Forbes Avenue
New Haven, CT 06512
Web: www.mascola.com
E: contact@mascola.com
P: (203) 469-6900
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