Insights for Destination & Leisure Marketers

Author: chuck-mascola

A Break from the Commercial Break

December 23 | Posted by: | Consider This, Seasonal

kind words

The year winds down. And the holidays take over our lives. Just when we should be slowing down and savoring the season, we are driven to do more, see more, spend more, experience more. Consider a quest for less. Maybe, in these final days of the year, we should try to focus on each other. […]

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The Met and the Vanishing Admission

April 5 | Posted by: | Tourist Attractions

You pack the kids into the car for a trip to the magnificent bastion of cool things that is the Metropolitan Museum of Art and head up the stairs into the formidable façade on Fifth Avenue. You join the queue, and see the very large signs with the menu of admission options — adults, students, […]

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Customer Engagement and Retirement Communities: How to Do It Wrong

October 20 | Posted by: | Consider This

Luxury retirement communities today are selling to a whole new breed of retiree, people who are staying active longer, seeking out unique and immersive experiences, and looking to enjoy their golden years (and invest their savings) in comfortable, luxurious lifestyles. Still, educating your potential customers about your community’s long-term care and support services is a […]

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Your Destination Marketing Strategy for 2016: Ask Your Customers

Across America, executives are deep into planning and budgeting, working on their destination marketing strategy for 2016. Well-meaning folks are gathering in conference rooms and laboring through conference calls to try, once again, to find the angle to market their little piece of the earth to potential visitors from near and far. The marketing teams […]

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