Insights for Destination & Leisure Marketers

Author: arthur-natalino

Retro Ad of the Week: TWA, 1952

January 4 | Posted by: | Retro Ad of the Week, Travel

TWA airline marketing

Even in 1952, the best strategic approach for leisure marketing was to focus on experience. Notice how in this ad TWA does not emphasize surface factors like price. Instead, they focus on the value of the experience that travelers can enjoy. The headline, “Have Dinner with the Stars,” adds a feeling of luxury to the TWA […]

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Special Holiday Retro Ad of the Week: Chesterfield Cigarettes, 1951

December 19 | Posted by: | Retro Ad of the Week, Seasonal

holiday advertising

We all know cigarette advertisements are taboo overall these days, nevermind for the holidays. Nowadays we’re much more likely to see anti-tobacco marketing campaigns. But back in 1951, cigarettes were heavily promoted in holiday advertising via the young superstar (and future POTUS), Ronald Reagan. Note the push to purchase the “beautiful Christmas-card carton.” Perhaps the aim […]

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Retro Ad of the Week: Waldorf Astoria, 1978

December 2 | Posted by: | Retro Ad of the Week

  New York City has long been a tourism mecca both domestically and internationally. Travelers come to NYC for its legendary attractions, entertainment, history, and hotels. In New York, where you rest your head at night can be just as fascinating as the places you explore during the day. Historic NYC hotels often tell their […]

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Retro Ad of the Week: Greyhound, 1945

November 18 | Posted by: | Retro Ad of the Week

transportation advertising

Transportation advertising doesn’t always have to be about the destination. This 1945 Greyhound ad is a perfect example of how marketers can take social turmoil and turn it into a positive. War brings despondency and depression, but Greyhound changed the story to one about hope and national pride. FUN FACT #1: While Greyhound was originally called […]

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