American Greetings Does Mother’s Day Marketing Right

With Easter and Mother’s Day quickly approaching, there are commercials that make you feel warm and fuzzy wherever you turn. Filled with baby bunnies, candy, and mothers day reminders, these commercials are meant to make you smile (and purchase the product, of course).

American Greetings took a different approach this year for their Mother’s Day advertising. The company created a fake job listing for a fake company’s ‘Director of Operations’ position. Despite the extensive requirements listed, including a 135-hour work week, working mostly standing up, with no breaks, 24 people actually applied for the position. The interviews for the applicants were conducted via Skype and recorded, and their responses to the requirements and benefits are priceless. The outcome of the video is sure to make you smile, and maybe even go out and get mom that card she deserves. 

Take a look at the video, which has already had over 6 million views as of this posting.

https://www.youtube.com/watch?v=HB3xM93rXbY

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