(Today’s moment comes from “Selling the Invisible” by Harry Beckwith) The Value of Publicity There are six peaks in Europe higher than the Matterhorn. Name one.
We all know that the two greatest days in the life of a boat owner are the day they buy it and the day they sell it. This is because owning a boat comes with a constant stream of hassles. That’s just the way it is. For boaters, the good simply outweighs the bad. And [...]
It’s no surprise that affluent vacation-goers are taking the environment into account when planning their getaways. These influential, early adopters have helped bring environmental consciousness to the forefront of traveling minds around the globe. As a result, an eco-conscious standard of luxury travel has been embraced. Green accommodations and amenities are not only accessible, but are often expected [...]
We all know the two quintessential hot-button topics outside the home: politics and religion. Some might say sex is a third, but at least everyone can agree that they like sex. You can’t really say the same about politics or religion. CEOs should be especially sensitive to this, because if they go around spreading their [...]
Thought of as the first wave of discount air carriers, Southwest Airlines has been breaking barriers and forging new ground in the highly competitive airline industry since its spike in growth in the mid 90s. Recently, the low-cost airline announced that they will be offering live, in-flight TV to passengers at a cost of $3-$8 [...]
Like A’s everywhere. That’s what shows up on the W Hotels homepage as it appears on my Firefox browser: Now Firefox (along with IE) usage may be on a decline as Chrome makes its way to the top, but it still ranks third on the browser usage list, high above Safari, which displayed this page [...]