(Today’s moment comes from “Selling the Invisible” by Harry Beckwith) The Value of Publicity There are six peaks in Europe higher than the Matterhorn. Name one.
All posts for the month July, 2012
A Moment of Marketing Clarity: The Matterhorn
Posted by Vin DiGioia on July 31, 2012
http://mascola.com/insights/a-moment-of-marketing-clarity-the-matterhorn/
Isn’t There a Boat Builder Out There That Knows How To Sell a Boat?
We all know that the two greatest days in the life of a boat owner are the day they buy it and the day they sell it. This is because owning a boat comes with a constant stream of hassles. That’s just the way it is. For boaters, the good simply outweighs the bad. And [...]
Posted by Chuck Mascola on July 26, 2012
http://mascola.com/insights/isnt-there-a-boat-builder-out-there-that-knows-how-to-sell-a-boat/
Luxury Travel Goes Even Greener
It’s no surprise that affluent vacation-goers are taking the environment into account when planning their getaways. These influential, early adopters have helped bring environmental consciousness to the forefront of traveling minds around the globe. As a result, an eco-conscious standard of luxury travel has been embraced. Green accommodations and amenities are not only accessible, but are often expected [...]
Posted by Kaitlin Randall on July 25, 2012
http://mascola.com/insights/luxury-travel-goes-even-greener/
Your Politics Are Bad for Your Bottom Line
We all know the two quintessential hot-button topics outside the home: politics and religion. Some might say sex is a third, but at least everyone can agree that they like sex. You can’t really say the same about politics or religion. CEOs should be especially sensitive to this, because if they go around spreading their [...]
Posted by Michelle Yue on July 19, 2012
http://mascola.com/insights/your-politics-is-bad-for-your-bottom-line/
Southwest Airlines Goes Live with a Brilliant Revenue Generator
Thought of as the first wave of discount air carriers, Southwest Airlines has been breaking barriers and forging new ground in the highly competitive airline industry since its spike in growth in the mid 90s. Recently, the low-cost airline announced that they will be offering live, in-flight TV to passengers at a cost of $3-$8 [...]
Posted by Greg Davis on July 11, 2012
http://mascola.com/insights/southwest-airlines-goes-live-with-a-brilliant-revenue-generator/
When You Don’t Test Your Website, Bad Things Happen
Like A’s everywhere. That’s what shows up on the W Hotels homepage as it appears on my Firefox browser: Now Firefox (along with IE) usage may be on a decline as Chrome makes its way to the top, but it still ranks third on the browser usage list, high above Safari, which displayed this page [...]
Posted by Michelle Yue on July 10, 2012
http://mascola.com/insights/when-you-dont-test-your-website-bad-things-happen/
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