All posts for the month June, 2012

A Good Car Dealer TV Spot?

Car dealers are notorious for their overacted, low, low, low-budget TV spots. That is why the new Montesi Volkswagen commercial really caught my eye. While passing by the TV in my living room, I saw the grounds of Quinnipiac University, a nearby college, on screen. Then I saw Sugar, a Connecticut shoreline bakery of Cup Cake Wars [...]

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by on June 29, 2012  •  Permalink
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Posted by Lauren Leitch on June 29, 2012

http://mascola.com/insights/a-good-car-dealer-tv-spot/

Retro Ad of the Week: Grace Cruise Lines, 1938

What makes you want to relax, soak up the tropical sun, and explore exotic lands? Why, pirates, of course. They don’t want to ransack your cabin or anything like that — they’re just trying to figure out how to play ping-pong. What any of that has to do with luxury cruising is beyond me. Even [...]

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by on June 28, 2012  •  Permalink
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Posted by Michelle Yue on June 28, 2012

http://mascola.com/insights/retro-ad-of-the-week-grace-cruise-lines-1938/

Good Grammar Is Good Business

The deterioration of spelling and grammar usage in younger generations is a topic that has been discussed for years. The finger has been pointed at TV, the school systems, spell check, and now, social media. The Wall Street Journal reported a study by the Society for Human Resource Management that said half of the employers surveyed are planning [...]

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by on June 27, 2012  •  Permalink
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Posted by Lauren Leitch on June 27, 2012

http://mascola.com/insights/good-grammar-is-good-business/

Retro Ad of the Week: Jaguar, 1957

The in-focus shot of the luxurious European automobile gliding effortlessly through a sea of its nondescript American counterparts – nicely done. The stuffed jaguar hanging out the passenger-side window? A bit to literal for my taste, but likely done to help differentiate Jaguar from other, similarly styled European luxury automotive brands making a push into the U.S. [...]

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by on June 21, 2012  •  Permalink
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Posted by Vin DiGioia on June 21, 2012

http://mascola.com/insights/retro-ad-of-the-week-jaguar-1957/

Outdoor: Everybody Sees It, Even the Rich

When it comes to reaching the wealthy, luxury brands are often careful about who is seeing their message. Because of this, print tends to be a very significant part of a luxury brand’s media buy, due to the ability to target niches and groups of especially wealthy people. And while many affluent brands are taking [...]

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by on June 20, 2012  •  Permalink
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Posted by Lauren Leitch on June 20, 2012

http://mascola.com/insights/outdoor-everybody-sees-it-even-the-rich/

Luxury Destination Marketing: How a Great Resort Handled a Great Big Problem

I blog a lot about marketing and luxury destination marketing.  In that process, I usually tend to focus on customer service and, many times, bad customer service experiences.  I’ll readily admit that I am quick to name the companies and brands that drop the ball just when a customer needs them to solve a problem. [...]

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by on June 19, 2012  •  Permalink
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Posted by Chuck Mascola on June 19, 2012

http://mascola.com/insights/luxury-destination-marketing-sagamore-resort/

Retro Ad of the Week: Holiday Inn, 1968

This could be a mediocre ad. But it’s actually a bad ad. Because the copywriter who worked on it very obviously had the Avis “We Try Harder” ad — one of the most brilliant pieces of copy ever written — in the back of his/her mind. And the copy can’t even touch Avis. I’d be [...]

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by on June 15, 2012  •  Permalink
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Posted by Michelle Yue on June 15, 2012

http://mascola.com/insights/retro-ad-of-the-week-holiday-inn-1968/

Ask To See the Sketches

Something I constantly stress to any intern who comes through our creative department is to not jump right onto the computer and start designing a project. Whether you are a designer or a copywriter, you should not start typing on the keyboard or clicking your mouse until you have spent some time exploring ideas with [...]

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by on June 13, 2012  •  Permalink
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Posted by Nick Healy on June 13, 2012

http://mascola.com/insights/ask-to-see-the-sketches/

The Mislocated Outdoor Epidemic – Don’t Fall Victim

There are three key elements to a successful outdoor campaign: creative, location and timing. That statement seems absurdly obvious, but somehow many advertisers still seem to be missing the mark. Just recently I saw three billboards that left me scratching my head: VICTIM #1 RUTH’S CHRIS STEAK HOUSE (Board located on the corner of Church and [...]

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by on June 11, 2012  •  Permalink
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Posted by John Paul Grego on June 11, 2012

http://mascola.com/insights/the-mislocated-outdoor-epidemic-dont-fall-victim/

Retro Ad of the Week: Cocaine Toothache Drops, 1885

Long before cocaine became a Studio 54 staple and illegal drug of choice among the American elite, it was used to cure the most benign of maladies – the toothache. Not surprisingly, late 19th century doctors and American drug companies recognized cocaine for its quick numbing qualities, and it made its way into many products, [...]

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by on June 8, 2012  •  Permalink
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Posted by Michelle Yue on June 8, 2012

http://mascola.com/insights/retro-ad-of-the-week-cocaine-toothache-drops-1885/

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