All posts for the month May, 2012

Retro Ad of The Week: Bahama Out Islands, 1968

Targeted directly at harried New Yorkers, I think this ad is almost perfect for its time. For any time, really. I look at it, and I want to be the girl in the ad. Not just because she looks better in a bikini than I do, but because she hasn’t a care in the world. [...]

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by on May 31, 2012  •  Permalink
Posted in Retro Ad of the Week
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Posted by Michelle Yue on May 31, 2012

http://mascola.com/insights/retro-ad-of-the-week-bahama-out-islands-1968/

Lower Income Affluents: They’re Baaaack!

If you own or run a hotel, cookware company, fashion house, or a restaurant, you may be nodding your head in agreement. According to Unity Marketing, these are the places where spending has been up this year among what they call HENRYs (High Earners Not Rich Yet) — those with incomes from $100,000 to $249,000. [...]

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by on May 29, 2012  •  Permalink
Posted in Have you considered?, Have you heard?, Have you read?
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Posted by Michelle Yue on May 29, 2012

http://mascola.com/insights/lower-income-affluents-theyre-baaaack/

Retro Ad of the Week: Delta, 1959

This ad for Royal Service Flights raises many interesting questions. Would an airline cram that many stewardesses into such a small space? What is an appropriate day for Rock Cornish Hen? And most importantly, was this ad created intentionally as a double entendre? I think we all know the answer to that question. Whoever comes [...]

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by on May 25, 2012  •  Permalink
Posted in Retro Ad of the Week
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Posted by Michelle Yue on May 25, 2012

http://mascola.com/insights/retro-ad-of-the-week-delta-1959/

How Corporations and Small Biz Can Play Nice in the Sandbox

If you’ve ever visited quaint, small-town destinations like Boothbay Harbor, or walked the city streets of say, Boston, in search of something different and hip, then you know the appeal of one-of-a-kind, independently owned shops. Sure, some are kitschy and filled with the same sweatshirts and refrigerator magnets you just saw in the last shop. [...]

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by on May 24, 2012  •  Permalink
Posted in Have you considered?, Have you seen?
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Posted by Kaitlin Randall on May 24, 2012

http://mascola.com/insights/how-corporations-and-small-biz-can-play-nice-in-the-sandbox/

Tumblr Says No to Ads, Yes to “Sponsor Products”

Despite statements to the contrary from its CEO, Tumblr is now looking for a few good advertisers…er, Sponsors. The microblogging platform and social networking website recently announced that it is planning on rolling out two new sponsor products: RADAR – Sponsor placements will appear on the right-hand side of the user dashboard SPOTLIGHT – Sponsor [...]

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by on May 23, 2012  •  Permalink
Posted in Have you considered?
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Posted by Vin DiGioia on May 23, 2012

http://mascola.com/insights/tumblr-says-no-to-ads-yes-to-sponsor-products/

Luxury Watches and Threads on a Man Named ‘Bubba’?

PGA Tour championship golfer, and the latest champion of The Masters, Bubba Watson has been slowly changing the face of the game, partially through his shot making ability, partially through his open, honest emotional persona, and part through his fashion. Yes, fashion. The three-time Tour winner is sponsored by club-maker Ping (www.ping.com), designer apparel brand, [...]

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by on May 22, 2012  •  Permalink
Posted in Can you believe?, Have you heard?, Have you seen?
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Posted by Greg Davis on May 22, 2012

http://mascola.com/insights/luxury-watches-and-threads-on-a-man-named-bubba/

Retro Ad of the Week: Ballantine Ale, 1954

I’m surprising myself by liking an ad with no copy at all. But everything is so simply stated in the picture: if you want your men to get along swimmingly, you know what to serve. Typically in the 50′s, you’d see a line pretty similar to that plastered across the illustration. But the lack of [...]

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by on May 18, 2012  •  Permalink
Posted in Retro Ad of the Week
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Posted by Michelle Yue on May 18, 2012

http://mascola.com/insights/retro-ad-of-the-week-ballantine-ale-1954/

Corona Light: From Beach Scene to Bar Scene

Slowly but steadily, Corona Light has been packing up its beach bag and moving into the city; leaving Corona Extra to be the on-the-beach go-to. It started back in the summer of 2010, with a Corona Light TV spot that focused not on a hot, sunny, quiet beach, but an evening party scene on a [...]

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by on May 15, 2012  •  Permalink
Posted in Have you seen?
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Posted by Lauren Leitch on May 15, 2012

http://mascola.com/insights/corona-light-from-beach-scene-to-bar-scene/

Should Your Brand Go Retro?

The task of coming up with new promotions and marketing efforts can be a lot of fun. But when it comes down to it, the goal is to initiate programs that will ultimately be successful, whether that means gaining new customers or making more money. If you’re on the hunt for your brand’s next big [...]

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by on May 14, 2012  •  Permalink
Posted in Have you considered?
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Posted by Kaitlin Randall on May 14, 2012

http://mascola.com/insights/should-your-brand-go-retro/

I’m Ready to Go Social With Adobe. Are They Ready for Me?

I came across the ad below in the new issue of Wired magazine and was immediately intrigued. I spend the majority of my day happily immersed in Adobe products so I was interested to find out more. Going to the call to action url from the ad took me to a landing page that is [...]

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by on May 11, 2012  •  Permalink
Posted in Have you heard?, Have you seen?
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Posted by Nick Healy on May 11, 2012

http://mascola.com/insights/im-ready-to-go-social-with-adobe-are-they-ready-for-me/

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