In fact, they’re pretty boring. Especially compared to your brand. Which is why I keep wondering why you would be running a 365 Reasons campaign on Facebook for your New York operation, one of the top rated luxury hotels in the city. I have to say — I’m not a fan. Considering your status, I’m assuming you’re [...]
All posts for the month April, 2012
Luxury/Non-Luxury Brand Collaboration, the Right Way
High-end brands are not built for the masses; they are designed for a group of people who can afford a certain lifestyle. It’s the exclusivity of such brands that makes the less fortunate masses yearn for the experiences they offer. These people, who put luxury brands on a pedestal, are a big part of what [...]
Posted by Kaitlin Randall on April 26, 2012
http://mascola.com/insights/luxurynon-luxury-brand-collaboration-the-right-way/
Guess Which One Isn’t an Ad for Target
Has anyone else been having a had a hard time telling JCPenney and Target ads apart lately (hashtags and randomly inserted URLs notwithstanding)? Isn’t JCPenney supposed to be in the process of reinventing itself? Judging from this latest round of ads, it feels like they’ve put that on hold and opted to just copy Target. [...]
Posted by Vin DiGioia on April 24, 2012
http://mascola.com/insights/guess-which-one-isnt-an-ad-for-target/
Content Marketing is Not Enough, Especially for B2B
Ask yourself this question: Can your brand exist solely from sales to the people on your current content marketing list? If you answered yes, consider that the majority of people on your list are not going to lead to a sale. And there’s nothing wrong with that. Content marketing works, and today, it’s an essential [...]
Posted by Michelle Yue on April 20, 2012
http://mascola.com/insights/content-marketing-is-not-enough-especially-for-b2b/
Fractional Jet Ownership Brands Know How to Play the Sponsorship Game
While watching the 2012 Tavistock Cup on the Golf Channel a few weeks ago, I noticed only a few key sponsors for this charity event. Other than the support from the four ultra-excusive country clubs – Albany, Isleworth, Lake Nona, and Queenwood – a select group of holes were also sponsored by four major luxury brands. These were Audemars [...]
Posted by Greg Davis on April 19, 2012
http://mascola.com/insights/fractional-jet-ownership-brands-know-how-to-play-the-sponsorship-game/
How to Be a Great Marketing Manager
There is quite a bit of wisdom online for identifying the ways for you, the Marketing Professional to succeed — and excel – at your job. Most of the advice is centered on the social and interpersonal skills needed to achieve success inside the walls of the company that you will be working for. There are sites [...]
Posted by Chuck Mascola on April 17, 2012
http://mascola.com/insights/how-to-be-a-great-marketing-manager/
More about Mascola Group
• About the Agency
• Client Porfolio
Mascola Group
434 Forbes Avenue
New Haven, CT 06512
Web: www.mascola.com
E: contact@mascola.com
P: (203) 469-6900
Join Our Mailing List
-
