Before the New Year’s champagne has even been poured, positive Christmas sales stats are being alluded to all over the Internet. But IBM Benchmark’s Christmas Day stats are particularly of interest. Not because people were shopping online when they should be sitting around with family drinking egg nog and watching A Christmas Story over and over again. [...]
Sometimes even Santa needs a designated driver. This was a more lighthearted approach to the usual bevy of “Don’t Drink and Drive” messages we get hit with over the holidays. Not too scary, but equally effective. Heineken continues to warn its customers of the dangers of driving under the influence. This year, they are getting [...]
Ever since 2008, the blog Brand New has put forth 2 lists at the end of the year pulling from the identity redesign critiques they write. The Best and The Worst Identities of the year. This year’s version of the Worst Identities has been released and on December 26th the Best list will be published. [...]
When is a caravan of trucks anything but a nuisance? When they’re Coca-Cola trucks, of course. Unless you’ve been living under a rock for the past 20-30 years, you’ve seen this commercial and felt the magic of Coca-Cola. Enjoy.
Not the cars, their radio campaigns. Both of them are taking a similar approach – storytelling. But they do it very differently from one another. And if you ask me, they are both so close to doing it right. So close. There are two elements of broadcast storytelling that make it work for brands – [...]
If you were around in the 90′s, you probably remember this print ad. Or maybe you saw the billboard. Either way, this is a classic example of a simple, fun, and memorable message. And pay attention folks – there is no visual here. Not a single one. Just in case you can’t read the line at [...]