All posts for the month December, 2011

Did Your Flash Site Slow Down Sales This Holiday Season?

Before the New Year’s champagne has even been poured, positive Christmas sales stats are being alluded to all over the Internet. But IBM Benchmark’s Christmas Day stats are particularly of interest. Not because people were shopping online when they should be sitting around with family drinking egg nog and watching A Christmas Story over and over again. [...]

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by on December 30, 2011  •  Permalink
Posted in Have you considered?
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Posted by Michelle Yue on December 30, 2011

http://mascola.com/insights/did-your-flash-site-slow-down-sales-this-holiday-season/

How Choosing the Wrong Marketing Partner Damaged a Gaming Brand

Ahh, what a sad, sad story to read. A small gaming company comes out with a fancy new controller that is anticipated to be a big hit among gamers and an easy-to-use option for handicapped and disabled gamers. The company, N-Control, hired  social media management company Ocean Marketing to manage PR and customer relations during the [...]

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by on December 29, 2011  •  Permalink
Posted in Have you heard?, Have you read?
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Posted by Lauren Leitch on December 29, 2011

http://mascola.com/insights/how-choosing-the-wrong-marketing-partner-damaged-a-gaming-brand/

Retro Ad of the Week: Cadillac (1928 & 1962)

It’s interesting to look at how brands evolve over the years. Here we have a 1928 Cadillac ad that focuses on the details and performance benefits of the car. Then, 34 years later, you see the evolution of a luxury brand as it taps into the emotions of its audience – the rush you get when you pull [...]

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by on December 28, 2011  •  Permalink
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Posted by Michelle Yue on December 28, 2011

http://mascola.com/insights/retro-ad-of-the-week-cadillac-1928-1962/

The Two Most Misused Words in Business – Customer Service

If you want to be in business today, you need to “do” customer service. Really do it. Most companies say they do it, but simply don’t do it. Sorry to go to the easiest case in point – Comcast – but there is a reason that they are so universally disliked. And now that their [...]

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by on December 27, 2011  •  Permalink
Posted in Can you believe?, Have you considered?
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Posted by Chuck Mascola on December 27, 2011

http://mascola.com/insights/the-two-most-misused-words-in-business-%e2%80%93-customer-service/

How To Navigate Political Windows in the World of Broadcast

Ahh yes, it’s that time again folks! The weather is getting brisk, everywhere you look are colorful banners on street corners and front lawns, and almost every radio and TV station you turn on bears signs of the season. No it’s not the holidays, it’s the 2012 elections, and that means one thing to marketers and broadcasters alike [...]

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by on December 26, 2011  •  Permalink
Posted in Have you considered?
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Posted by Lauren Leitch on December 26, 2011

http://mascola.com/insights/how-to-navigate-political-windows-in-the-world-of-broadcast/

The Ads of Christmas Past: Heineken (2009)

Sometimes even Santa needs a designated driver. This was a more lighthearted approach to the usual bevy of “Don’t Drink and Drive” messages we get hit with over the holidays. Not too scary, but equally effective. Heineken continues to warn its customers of the dangers of driving under the influence. This year, they are getting [...]

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by on December 22, 2011  •  Permalink
Posted in The Ads of Christmas Past
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Posted by Michelle Yue on December 22, 2011

http://mascola.com/insights/the-ads-of-christmas-past-heineken-2009/

The Worst Identities of 2011

Ever since 2008, the blog Brand New has put forth 2 lists at the end of the year pulling from the identity redesign critiques they write. The Best and The Worst Identities of the year. This year’s version of the Worst Identities has been released and on December 26th the Best list will be published. [...]

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by on December 22, 2011  •  Permalink
Posted in Have you read?, Have you seen?
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Posted by Nick Healy on December 22, 2011

http://mascola.com/insights/the-worst-identities-of-2011/

The Ads of Christmas Past: Coca-Cola “Christmas Trucks”

When is a caravan of trucks anything but a nuisance? When they’re Coca-Cola trucks, of course. Unless you’ve been living under a rock for the past 20-30 years, you’ve seen this commercial and felt the magic of Coca-Cola. Enjoy.

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by on December 21, 2011  •  Permalink
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Posted by Michelle Yue on December 21, 2011

http://mascola.com/insights/the-ads-of-christmas-past-coca-cola-christmas-trucks/

What If Subaru and Fiat Had a Baby Together?

Not the cars, their radio campaigns. Both of them are taking a similar approach – storytelling. But they do it very differently from one another. And if you ask me, they are both so close to doing it right. So close. There are two elements of broadcast storytelling that make it work for brands – [...]

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by on December 21, 2011  •  Permalink
Posted in Have you heard?
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Posted by Michelle Yue on December 21, 2011

http://mascola.com/insights/what-if-subaru-and-fiat-had-a-baby-together/

The Ads of Christmas Past: J&B Scotch (1990′s) “Ingle Ells”

If you were around in the 90′s, you probably remember this print ad. Or maybe you saw the billboard. Either way, this is a classic example of a simple, fun, and memorable message. And pay attention folks – there is no visual here. Not a single one.  Just in case you can’t read the line at [...]

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by on December 20, 2011  •  Permalink
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Posted by Michelle Yue on December 20, 2011

http://mascola.com/insights/the-ads-of-christmas-past-jb-scotch-1990s-ingle-ells/

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