The other night I settled down to watch TV after dinner and happened upon the newest History Channel documentary, “Zombies: A Living History.” It explores the concept of the undead from the Ancient Greeks to Mary Shelley’s Frankenstein to modern day horror flicks. The Zombie trend has swept the nation in a bigger way than even vampires. While they don’t have [...]
All posts for the month October, 2011
Zombies Are the New Vampires
Posted by Lauren Leitch on October 31, 2011
http://mascola.com/insights/zombies-are-the-new-vampires/
The Importance of How You Display Information
Too often I cringe when I see an annual report or a website that has taken a chart or graph straight from Excel and dropped it into their layout. This is especially painful when the rest of the design’s details have been paid so much attention to. This is wrong to me for a number [...]
Posted by Nick Healy on October 28, 2011
http://mascola.com/insights/the-importance-of-how-you-display-information/
You Can’t Search This
Celebrity endorsed and/or developed products have been around for years. From countertop grills to fragrances to sneakers, the world has been introduced to a wide variety of products via celebrity endorsements and branding. At the Web 2.0 Summit this past week in San Francisco, former pop star MC Hammer announced his latest product, a new [...]
Posted by Vin DiGioia on October 25, 2011
http://mascola.com/insights/you-cant-search-this/
Car Dealers Make Me Scream (Continued)
My family deserves a break. It’s not easy living with me and my AAA personality and Italian heritage. Even though, under the advice of my physician, I make sincere attempts to control my emotions, I fail to do so just about every day. Sometimes, I just explode. I’m not proud of that, but I can blame it on the DNA. What [...]
Posted by Chuck Mascola on October 21, 2011
http://mascola.com/insights/car-dealers-make-me-scream-continued/
Redefining Quality Through Marketing – and Not in a Good Way
I’ve spent the last few weekends looking for some furniture odds and ends to fill out the spare bedroom in my house. I began my search at several local furniture retailers, ranging from the small shops (my preference) all the way up to the big branded outfits that will slap any pattern you want on [...]
Posted by Vin DiGioia on October 20, 2011
http://mascola.com/insights/redefining-quality-through-marketing-%e2%80%93-and-not-in-a-good-way/
Chapter 11! High-Five?
Recently the Friendly’s restaurant chain filed for bankruptcy, closed 63 stores, and laid off about 1,260 employees. Last week, they came under some heat from a federal agency about attempting to dump employee pensions. But despite this negative PR, Friendly’s is still forging on with their “High Five” ad campaign, which is barely one month old. While it is important for a brand [...]
Posted by Lauren Leitch on October 18, 2011
http://mascola.com/insights/chapter-11-high-five/
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