Target has recently raised the bar for those national brands looking to “localize” themselves. Its aggressive new marketing campaign for its fresh food offering has recently landed in Connecticut, and it’s clear someone did their homework. The campaign was somewhat unimpressive in its beginning stages. A billboard in New Haven simply read, “A new haven [...]
All posts for the month September, 2011
Target Wants to Get to Know You Better
Posted by John Paul Grego on September 30, 2011
http://mascola.com/insights/target-wants-to-get-to-know-you-better/
What Your Hold Music Says About Your Brand
If your service standards are as high as any luxury brand’s should be, no one should be waiting on hold for anyone in your organization for too long. But let’s face it, sooner or later, everyone has to put a customer or two on hold. And what those customers hear while they’re waiting can leave a [...]
Posted by Michelle Yue on September 28, 2011
http://mascola.com/insights/what-your-hold-music-says-about-your-brand/
It’s Hard (for Netflix) to Say I’m Sorry
A little over a month ago, Netflix sent out an email about their changing services and prices that really pissed off their customers. The social media sphere lit up with angry posts and tweets, Netflix’s stock price plummeted and, just last week, they had to revise their subscriber growth estimates by 1 million fewer. Then on Monday morning, I [...]
Posted by Lauren Leitch on September 23, 2011
http://mascola.com/insights/its-hard-for-netflix-to-say-im-sorry/
Marketing Jobs = Marketing Comeback
We keep talking about advertising making a comeback, but really, the proof is in the paycheck. While unemployment numbers have not declined, there are many jobs ready for the taking. A great deal of them are retail and labor positions; however, MSN reported on 14 companies with over 10,000 job openings – and half of [...]
Posted by Caryl Behmoiras on September 22, 2011
http://mascola.com/insights/marketing-jobs-marketing-comeback/
Things Real People Don’t Say About Advertising
I came across the Tumblr Page Things Real People Don’t Say About Advertising yesterday thanks to the weekly design round-up, Liquid Treat. This page is a funny mash-up of cheesy stock images and the silly “quotes” only people in the marketing industry will truly understand. If you’ve ever spent time digging through stock photo [...]
Posted by Nick Healy on September 20, 2011
http://mascola.com/insights/things-real-people-dont-say-about-advertising/
Why Your Elevator Speech May Not Be Working
Every savvy brand knows that they need an elevator speech – that quick conversation blurb that hooks in the person who just asked you one of two questions (or both): What do you do? What does your company do? Sounds easy enough. It’s not. Trust me. I write one every few weeks for a different brand. Here are [...]
Posted by Michelle Yue on September 16, 2011
http://mascola.com/insights/why-your-elevator-speech-may-not-be-working/
Ben & Jerry’s Disappoints Its Customers
No, this is not a comment on the new B & J flavor/PR stunt: Shweddy Balls. As distasteful as that is (pun intended), I’ll stay out of that discussion because the company is already getting enough ink on that harebrained decision. No, this is about another, bigger disappointment from the good guys who changed forever [...]
Posted by Chuck Mascola on September 15, 2011
http://mascola.com/insights/ben-jerrys-disappoints-its-customers/
More about Mascola Group
• About the Agency
• Client Porfolio
Mascola Group
434 Forbes Avenue
New Haven, CT 06512
Web: www.mascola.com
E: contact@mascola.com
P: (203) 469-6900
Join Our Mailing List
-
