Perhaps one of America’s favorite pastimes is tailgating – the art of cooking food, drinking beer, and listening to music while tossing around a pigskin outside a college or pro football stadium with anywhere from 40-100,000 of your closest friends all in the name of a good time. A recent trend that is popping up [...]
All posts for the month August, 2011
Luxury Tailgating? How the Rich Do Football.
Posted by Greg Davis on August 31, 2011
http://mascola.com/insights/luxury-tailgating-how-the-rich-do-football/
Wealth TV – A Sham for Affluent Brands?
I discovered Wealth TV when I was home on maternity leave a few years ago. The soothing sounds of Classical Journeys quieted my newborn like no other program, and I learned a little about some faraway places. But I wondered then, and still wonder now: do the wealthy really watch this channel? Their online media [...]
Posted by Michelle Yue on August 26, 2011
http://mascola.com/insights/wealth-tv-a-sham-for-affluent-brands/
Steve Jobs: “You have to trust in something…”
As a result of today’s announcement that Steve Jobs is stepping down from Apple due to his current health struggles, there is a bumper crop of articles about his career, patents he owns and the challenges Apple will face without him. It was through this media blitz, that I actually rediscovered his commencement speech to [...]
Posted by Nick Healy on August 25, 2011
http://mascola.com/insights/steve-jobs-you-have-to-trust-in-something/
8 Website Tips You Might Think You Already Know, But Odds Are You Don’t
Whether you’re a large brand or a local business, you likely already know that your website is invaluable to the promotion of your business. You may be satisfied with your flashy text, colorful photo gallery and relaxing accompanied audio. Don’t be. Especially if you’re a small business. At the time of this post, there are [...]
Posted by meghan miller on August 24, 2011
http://mascola.com/insights/8-website-tips-you-might-think-you-already-know-but-odds-are-you-dont/
What Can Horses Tell Us About Marketing?
Land Rover North America understands the value of the equestrian industry. The luxury auto maker with deep and unmistakable British roots has recognized the value of “horse people” for the past few years. Their media campaigns targeted at the overall consumer market highlight the performance and the versatility of their Range Rover and LR-4 all-wheel [...]
Posted by Chuck Mascola on August 22, 2011
http://mascola.com/insights/what-can-horses-tell-us-about-marketing/
The Brilliant “Cast” of the Greatest Movie Ever Sold
On a recent JetBlue flight I had the pleasure of a complimentary viewing of Morgan Spurlock’s film, The Greatest Movie Ever Sold. This smart and witty documentary takes the viewer through the steps for getting sponsors as Spurlock attempts to get his entire movie paid for with advertising dollars. As you would guess, many brands ran away screaming from the [...]
Posted by Lauren Leitch on August 17, 2011
http://mascola.com/insights/the-greatest-movie-ever-sold/
RIP USPS
Here’s the latest news on our fabulous postal service: WASHINGTON (Reuters) - The U.S. Postal Service posted a net loss of $3.1 billion in its third quarter and warned again it would default on payments to the federal government if Congress did not step in. Total mail volume for the quarter that ended June 30 fell to 39.8 billion [...]
Posted by Chuck Mascola on August 16, 2011
http://mascola.com/insights/rip-usps/
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